Why free webinars should incorporate opinion polls

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Why free webinars should incorporate opinion
polls
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Online conferences and presentations are one of
the most effective means of promoting a business
today. Seminars conducted over the web boast of
being cost-effective, yet have the potential to
reach out to a large number of prospective
clients and customers.
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The secret to the effectiveness of webinars as a
marketing tool lies in its interactive nature. A
successful webinar is one which can ignite the
interest of the audience from the very beginning.
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Of all the various techniques and devices used to
maximize the potential of webinars, opinions
polls are one of most underrated yet effective
tools by far.
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Opinion polls when used correctly help increase
the quality of a webinar by enhancing its
interactive element. Here are a few reasons why
it might be good idea to open your webinar with
an opinion poll.
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• Grab attention

The best way to capture an audience in a free
webinar is to engage them in an activity.
Activities help gain and hold the participants'
attention while providing them with a feeling of
inclusion. Opinion polls are an activity that
most participants actually enjoy due to the
inherent fun of being quizzed.
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Thus, by making the audience participate in an
opinion poll, the host engages the audience and
they actively participate in the upcoming
discussion.
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2. Gauge the audience
Opinion polls also greatly help evaluating the
attitude of the audience. The questions asked as
part of the polls can be engineered to understand
the preferences of the audience on a variety of
subject, which can then be extrapolated to
understand larger trends in key demographics.
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This evaluation definitely helps the host
customize the free web conferencing experience
to make the most out of it.
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3. Express the objective of webinar
Another great advantage of using opinion polls in
a webinar is that it provides the host with the
opportunity to reveal the core objectives of the
webinar smartly. The audience can be given a
glimpse of the essence of the webinar by leading
up to it with successive questions.
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The objectives can also be revealed while
revealing the results of the polls. As the
audience anticipates the results of the polls
they have participated in, the host can connect
the probable answers with the objective of the
webinar, thereby, explaining the rationale of the
topic under discussion.
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Most free webinar services will allow you to
conduct opinion polls in an interesting way. The
technical procedure of participating in such
polls is generally very simple and can be
explained to the audience in a few words
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Webinar hosts and online presenters should use
this technique for reasons explained in this
article to engage their audience and maximize the
effectiveness of webinars as a marketing tool.