Infographic maker: redefining your brand - PowerPoint PPT Presentation

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Infographic maker: redefining your brand

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Infographics are visual representations of information, or “data visualization,” which implies that sets of data will be displayed in a unique way that can be seen – PowerPoint PPT presentation

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Title: Infographic maker: redefining your brand


1
Infographic maker Redefining your brand
2
Infographics are visual representations of
information, or data visualization, which
implies that sets of data will be displayed in a
unique way that can be seen, rather than read.
What you need to remember when taking advantage
of visualization is that it should not be left up
to interpretation. It should instead be designed
in a way that provides a universal conclusion for
all viewers.
3
Typography can make or break a design
  • Typography should not be the solution to a data
    visualization problem. More often than not,
    designers begin an infographic with a great deal
    of energy and excitement, but they lose steam
    fast as they continue down the page. This often
    leads to quick decisions and poor solutions, like
    using typography to show off a big number instead
    of visualizing it in some way.

4
While some design trends come and go,
infographics are here to stay. They are becoming
a powerful tool for disseminating huge amounts of
information to the masses. Companies large and
small are using infographic makers to build their
brands, educate their audience and optimize their
search engine ranking through link-building. This
is why learning how to design a good infographic
is a must, and avoiding the common pitfalls of
infographic design could mean the difference
between landing a big client and losing them
entirely.
5
Show, dont tell
  • A rule of cinema is to show, dont tell. The same
    holds true for infographic design. The foundation
    of any good infographic is data viz. The
    infographic design company, may or may not
    determine the concept and compile all of the
    research for the final design, but either way it
    is responsible for turning that information into
    a visually stimulating, cohesive design that
    tells a story and that doesnt miss a single
    opportunity to visualize data. 
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