Business Intelligence with Database Marketing - PowerPoint PPT Presentation

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Business Intelligence with Database Marketing

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As the agricultural economy in Australia had seen a vast improvement historically, farmers modified their marketing strategies to adjust to this perpetual change; Within these modifications, we recognised the importance of mixed farming; – PowerPoint PPT presentation

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Title: Business Intelligence with Database Marketing


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Business Intelligence with Database Marketing
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  • As the agricultural economy in Australia had seen
    a vast improvement historically, farmers modified
    their marketing strategies to adjust to this
    perpetual change
  • Within these modifications, we recognised the
    importance of mixed farming
  • Defined as a system undertaken by the farmer, to
    conduct multiple agricultural practices /
    operations simultaneously, i.e. cropping and
    livestock
  • This opens opportunities to different revenue
    streams, but it also requires a robust marketing
    strategy.

PHONE 0291219845 Email insights_at_kg2.com.au
3
  • Australia is a large, diverse country providing
    many opportunities for businesses (big or small)
    to reach their goals
  • However, often the difficult tasks are to
    identify the appropriate target markets and how
    to reach these markets
  • A solution can be engaging with a professional
    company that can provide database marketing,
    which has proven in the past to be a superior
    platform for end-user / customer engagement
  • The data-driven methodologies can provide
    efficient and customisable solutions that aim at
    delivering powerful insights towards your
    marketing campaigns.

PHONE 0291219845 Email insights_at_kg2.com.au
4
  • Based on market research in different
    agricultural segments, the database insights have
    proved to be excellent business intelligence
    tools.
  • However, these insights must be actionable,
    hence, these solutions are relevant to specific
    businesses or services.
  • Features of database insights are
  • Finding actionable marketing insights
  • Developing a strong and reliable marketing
    strategy
  • Transforming mailing lists into profitable
    marketing databases.

PHONE 0291219845 Email insights_at_kg2.com.au
5
  • Successful marketing is dependent on making wise
    and calculated decisions
  • The marketing database ensures that the budgets
    being delivered create a maximum impact with each
    initiative. This is carried out by amalgamating
    useful information about your most valuable
    customers and business prospects
  • So, avoid settling down for templates or vague
    solutions, as the strength of an agribusiness is
    more in the product details
  • Thus, long run productivity and business growth
    is possible with the help of database marketing.

PHONE 0291219845 Email insights_at_kg2.com.au
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Contact Us
Address 2/619 Pacific Highway St Leonards NSW
2065 Phone  02 9191 9845  Website http//kg2
.com.au/ Email  insights_at_kg2.com.au
PHONE 0291219845 Email insights_at_kg2.com.au
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