Free Project Report on Asian Paints Ltd

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A PROJECT REPORT ON ASIAN PAINTS LIMITED
Free Project by Management Paradise
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Summary

• The Indian paint market is highly saturated with
  many paint companies with varieties of product.
  Kansai Nerolac paints Ltd. Berger paints India
  Ltd. ICI India Ltd. Shalimar Paint Ltd, Snowcem
  India Ltd are the main competitors of Asian
  Paints. Among them Nerolac Paints have a very
  good market share in the Industrial Paint
  segment.
• Asian Paints adopted some marketing objectives
  strategies. Asian paint is ready to achieve its
  corporate objective by taking care of the
  Customers, Employees, Brand image, Dealer Vendor
  relationship technology. Companys three
  divisions are not equally performing well. So it
  has different objective planning to gain the
  top most position in the Indian paint market.
  Asian Paints has different marketing strategy for
  the urban as well as the rural market in India.

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• INTRODUCTION
• Asian Paints Ltd. has a combined turnover of 630
  million US dollars. With its strong presence in
  the Indian subcontinent, south East Asia, Far
  East, South pacific Caribbean, Africa Europe.
  Along with Asian paints the group consists of
  SCIB chemicals, Berger International APCO
  coatings. Together the group has 30 manufacturing
  unit globally.
• The company was incorporated in the year 1942 in
  India. Asian paints have extensively computerized
  its operations in India using the cutting edge
  solution provided by SAP i2. It helped the
  company drive benefits of faster market analysis
  for better decision making.
• The product portfolio of the Asian Paints group
  covers a large spectrum of finish coasts
  ancillary products in decorative paints, wood
  finishes, automobile OEMs refinishes, marine
  Industrial coatings.

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Table Of Contents

• DescriptionPROJECT ON MARKETING STRATEGY OF
  ASIAN PAINTSCategory analysisSales
  analysisShare Price analysisCompetitor
  analysisCustomer analysisAssumptions of
  planningCorporate objectiveDivisional
  objectiveMarketing objectivesProgramme
  objectivesStrategy alternativesCompetitor
  strategyPositioning strategyCustomer
  segmentation and TargetingCore strategy

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