In-depth Study and Prospect Forecast on Household Air Purifier Industry in China, 2015-2020

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In-depth Study and Prospect Forecast on Household
Air Purifier Industry in China, 2015-2020
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Report Description
Product Synopsis 3.2 Market Development
Forecast In recent years, the sales of household
air purifier in China increased by 27 each year,
influenced by air pollution caused fine particles
PM 2.5, the sales of Household Air Purifier
tends to increase. In 2013, the sales increased
to 2.64 million, up 16 over 2012. It is
predicted that the sales will continue to enlarge
in future, especially, under the situation of
severe air pollution, it can be expected
conservatively that the market scale of Household
Air Purifier in China will grow at the rate of 9
averagely, in 2018, the sales will hit about 4
million from 2.60 million in 2013. At present,
the popularization rate of air purifier is less
than 0.1, the number of air purifier in China
can raised dramatically. The release of PM 2.5
makes national people pay more attention to
living environment and air quality. As one
sunrise industry, the market space of household
air purifier is huge. Tab.7 Forecast on Market
Development of Household Air Purifier,
2015-2020 Get Complete Report At
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ospect-forecast-on-household-air-purifier-industry
-in-china-2015-2020-market
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Report Description
Source Huidian Research 3.3 Market
SegmentationAt present, the domestic household
air purifiers lay emphasis on indoor decoration
pollution most of mainstream products in market
have the function of eliminating formaldehyde etc
decoration pollution source, so the functional
segmentations are not obvious in real market. The
products with bactericidal function  In all
segmentations, the functions of products are
repeated highly, 45 of products in market have
the function of eliminating decoration pollution,
even more, the products with bactericidal
function are as high as 65 the market reactions
of low-end, conventional dedusting equipment are
just so-so, they only account for 33 of
equipment and enter into the demand market mainly
in the form of gifts and complimentary gifts. In
the leading enterprises of household air
purifier, over 60 are foreign-funded enterprise
brands, while the domestic brands only account
for 38. Tab.9 Leading Enterprise Structure
Distribution of Household Air Purifier Enquire
About This Report At http//bigmarketresearch.com
/report-enquiry/221495
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Report Description
Source Huidian Research In 2014, there were
over 200 brands in purifier market in China, but
the foreign-funded brands still took most of
market shares. According to the data from Huidian
research, last year, the top 5 brands of purifier
in on-line market in China were Philips, Sharp,
Panasonic, Ya Du and Daikin, of which, only Ya Du
is domestic brand. Brands of household air
purifier have formed the largest camp the
domestic brand camp represented by Ya Du, Broad,
Midea, Gree, Airmate and Lexy, Euro-America brand
camp represented by Philips, Airoswiss, Austin
and Whirlpool, and the Japan-ROK brand camp
represented by Panasonic, Sharp, Daikin, Samsung
and LG etc. the market shares of Europe-America
brands exceeds 45, Japan-ROK brands take 35 of
market shares, while domestic brands account for
less than 20 of market shares. Seeing from the
comparison of the market shares of domestic and
foreign brands, the foreign-funded brands account
for over 80 of market shares and continue to
grow steadily by virtue of technical advantages,
and the competitive disadvantage of domestic
brands is hard to be changed in short time.
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Report Description
Seeing from competition pattern, different
brands have different competition focuses, the
activated carbon filtering system is dominated
absolutely by Philips and Panasonic, ionic
filtration system is dominated by Panasonic, Ya
Du and Sharp and catalyst filtration system is
dominated by Blueair Seeing from filtration
layers, Philips covers fully the air purifier
with four layers of filtration or less, and the
sales proportion concentrates into the products
with less filtration layers, in which, the
products with two filtration layers or less
account for 50 of total sales of Philips. The
main air purifiers of Panasonic adopt three-layer
filtration system, Yadu and Blueair adopt
four-layer filtration system or above, and Sharp
adopts five-layer filtration system or above.
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Table Of Contents

• Overview of Household Air Purifier Industry
• Development Environment of Household Air Purifier
  Industry
• Overview of Market Development of Household Air
  Purifier, 2009-2020
• Analysis on Household Air Purifier Industry
  Structure in China, 2014
• Supply Market of Raw Materials of Household Air
  Purifier
• Key Manufacturers of Household Air Purifier at
  Home and Abroad
• Establishment Strategy of Marketing Channels of
  Household Air Purifier in China
• Assessment on Brand Distributor Channels of
  Household Air Purifier Industry in China
• Customer Group Study and Channel Matching
  Analysis in Household Air Purifier Market
• Customer Group Study in Household Air Purifier
  Market
• Development Trend of Household Air Purifier
  Industry and Supply and Demand Forecast in China
• Study on Investment Value and Strategy of
  Household Air Purifier Industry in China,
  2015-2020
• Get Complete TOC at http//bigmarketresearch.com/
  in-depth-study-and-prospect-forecast-on-household-
  air-purifier-industry-in-china-2015-2020-market

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