Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment

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Mobile Commerce in Latin America Opportunities
for MNOs Beyond Payment
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Report Description
Summary Mobile Commerce in Latin America
Opportunities for MNOs Beyond Payment, a Telecom
Insider Report by Pyramid Research, briefly
describes the concept of m-commerce and showcases
the m-commerce value chain, which includes
mobile-responsive and mobile-based merchants. We
discuss the drivers and challenges for MNOs to
increase their presence within the m-commerce
value chain in Latin America, analyzing the
impact on MNOs under a technology, demand and
competitive perspective. We conclude with some
case studies and outline the opportunities to
MNOs to improve their positioning within the
m-commerce space by leveraging mobile merchants
experience in Latin America. Get Complete Report
At http//www.bigmarketresearch.com/mobile-commer
ce-in-latin-america-opportunities-for-mnos-beyond-
payment-market Key Findings MNOs can play a
more active role within the m-commerce value
chain through the development of services and
solutions that support the pre-payment and
post-payment stages of mobile merchants
experience. Some MNOs perceived that the payment
stage is simply transactional and, although
important, it is not a key attribute for
customers in the research, and selection stages.
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Report Description

• Many mobile merchants are expanding their
  operations within Latin America. While large
  mobile merchants create their in-house m-commerce
  structures, mid-sized mobile merchants need funds
  to promote their expansion and also the support
  of third-party providers to enable their
  operations.
• OTT providers are increasingly developing new
  services and solutions to support mobile
  merchants. In a market which is content driven,
  OTT providers have competitive advantages such as
  access to extensive customer data, social media
  capabilities, and a vast experience in the online
  advertising field.
• Despite the increasing competition from OTT
  providers, MNOs are considered the most complete
  m-commerce enablers, once they already own the
  network, and also have attributes such as access
  to a large base of customers, and access to
  technology.
• Enquire About This Report At http//www.bigmarket
  research.com/report-enquiry/221328

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Report Description
Synopsis Mobile Commerce in Latin America
Opportunities for MNOs Beyond Payment, a new
Latin America Telecom Insider by Pyramid Research
starts by briefly describing the concept of
m-commerce. It showcases a comprehensive
m-commerce value chain and also outlines the
customer experience within from a merchant and
customer perspective. It explores the main
drivers that impact MNOs to foster their presence
in the m-commerce value chain in Latin America.
The report then analyses the main challenges that
MNOs have to overcome in order to position
themselves as ICT providers to mobile merchants.
Three case studies of Mexico and Brazil are
presented, bringing evidence from some of the
most prominent developments within the m-commerce
market that were implemented by MNOs in Latin
America. We conclude with a summary of key
findings and a set of recommendations for MNOs,
fixed-mobile operators and vendors.
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Report Description
Reasons To Buy This Telecom Insider helps
executives build proactive, profitable growth
strategies by offering comprehensive, relevant
analysis of the m-commerce landscape in Latin
America. The report offers a wealth of data on
m-commerce in Latin America, with a focus on the
regions major markets Brazil and Mexico. The
report is designed for an executive-level
audience, boasting presentation quality that
allows it to be turned into presentable material
immediately. The broad but detailed perspective
will help operators, equipment vendors and other
telecom industry players to succeed in the
challenging ICT services market in Latin America.
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Table Of Contents
1. Introduction M-commerce market context2.
Definition - mobile commerce3. Market context -
m-commerce value chain4. Market context - mobile
merchants5. Drivers and challenges Leveraging
MNOs as key enablers within the m-commerce value
chain6. Latin America MNOs positioning within
the m-commerce value chain7. Latin America
market drivers and challenges8. Technology
market driver 9. Technology market
challenge10.Demand market driver11.Competitive
market challenge12.Market details Case
studies13.Mexico América Móvil14.Brazil
Vivo Get Complete TOC at http//www.bigmarketres
earch.com/mobile-commerce-in-latin-america-opportu
nities-for-mnos-beyond-payment-market
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