E-commerce marketing the right way (1)

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E-commerce marketing the right way

• E-commerce marketing

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• Even though there are many similarities between
  marketing of an e-commerce store and that of a
  physical store. However e-commerce marketing has
  many of its challenged that are unique to its
  domain. Unlike physical stores, an e-commerce
  websites cannot draw customer attention with
  sweet music, relaxing smell and helpful sales
  person. This is why a well-planned e-commerce
  marketing strategy should be there to overcome
  these challenges and for boosting your e-commerce
  sales. If done correctly a good e-commerce
  marketing strategy can give you the competitive
  advantage over your competitors even though they
  might use the same marketing channels as yours.

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E-commerce
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Use online forums

• People consult forums before deciding to buy a
  specific product. Use these forums to provide
  information about your product and to communicate
  with your prospective customers.

Leverage Instagram

• According to an L2 Intelligence Report in 2013,
  Instagram gives brands 25 more engagement than
  the other social platform. You can utilize
  Instagram for connecting to your customers. With
  the right hashtags, filters and timing you can
  create a large following in Instagram.

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Enable Review

• Enabling review in your online store can result
  in greater conversion rate. When we shop, we try
  to listen to what people are saying about
  particular product and shop. By enabling review
  you can gain the trust of your customers.

E mail marketing

• Try to collect as many customer email as
  possible. Use automated tools to communicate with
  them through email. For instance when the sign up
  send a welcome email, send them regular updates
  and inform them about new products and offers.

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Social media campaign

• Modern day customers and especially the
  millennial like to connect with their brands
  through social media. Social media campaigns are
  great way to maintain your customer relationship.
  Especially viral social media postings can carry
  your brands to the millions of potential
  customers.

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Search Engine Optimization

• Search engine optimization is very crucial for e
  commerce marketing. Modern search engine
  marketing rely on good markup and keyword
  optimization. Which is why you need to hire a
  good SEO firm as well as good web developers.
  Also, regularly research about trending and
  related keywords to incorporate them into your
  contents. Also, beware of using same contents in
  multiple blogs as modern search engines identify
  them as spammy links and will result in
  decreasing the rank of your shop.

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Comments are futile

• Many new e commerce websites tend to post there
  website links in the comment section of whatever
  blog, video they lay their hand onto. This is a
  futile practice. Not only they will project a bad
  image in the eyes of the readers but also search
  engines ignores the link in the comment sections.

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Try to be genuine

• When writing review or creating user
  communication try to be genuine. Because, people
  are becoming immune to advertisements and fake
  contents. Try to be honest while suggesting your
  product on some forum or social media website.
  Because no one will buy product from you if they
  think you are an imposter or some spam bot.

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