Title: Branding Like Coca-Cola....is that a good idea?
1Branding Like Coca-Cola Is that a good idea?
Ginger Bratzel, DDS Your New Patient Attraction
Expert
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2When most people think of marketing, they think
of fancy logos and commercial ads.
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3Part of this is true, especially when discussing
branding. But that isnt feasible for the average
dental practice to follow.
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4While at a Dental Convention recently I toured
the World Of Coca-Cola Mesuem in Atlanta, GA.
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5And in case you werent sure Coke is one of
the biggest companies in the entire world.
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6So I naturally was thinking how this massive
brand can compare to dental practice branding.
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7If you compare yourself to the notoriety and
branding with Coke, you might feel you need to
establish this massive brand, too. But.
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8You dont!
Dont try to compete with those big name guys
because you cant. Its like comparing apples to
oranges.
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9But doing something like Direct response
marketing, that will give you the biggest bang
for your investment.
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10Its more about what you can do to change
lives. Instead of focusing on building a museum
with your name on it, ask yourself what you can
do for your patients needs.and promote that!
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11See full video for tips and strategies on
branding yourself at
bit.ly/1EbYtMn
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12For more information on Attracting more
patients, Creating sustainable growth And
increasing your production. Head over to
GingerBratzel.com today! Contact us at
Results_at_GingerBratzel.com or Call 405-225-0254
Find my latest book on Amazon today!
Ginger Bratzel, DDS Your New Patient Attraction
Expert