"Tips and Tricks for Effective Social Media Marketing" (1) - PowerPoint PPT Presentation

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"Tips and Tricks for Effective Social Media Marketing" (1)

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An expert social media marketing company Orange County, CA. Boost online presence of your brand with Dharne a social media marketing company in California – PowerPoint PPT presentation

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Title: "Tips and Tricks for Effective Social Media Marketing" (1)


1
Tips and Tricks for Effective Social Media
Marketing
  • By an Expert Social Media Marketing Company

2
Why should a business invest in Social Media
Marketing?
  • Like it or not, today your customers are online.
  • 81 consumers are influenced by friends on social
    media to make a purchase.
  • Competitors will swoop in on your customers if
    you are not online.
  • Expand your reach.
  • Drive qualified traffic.
  • Increased brand authority and brand association.
  • Amass data for insightful business decisions.

3
Tricks to be successful on Facebook
  • It is an ideal platform to humanize your brand.
  • Schedule your posts when your target audience is
    most active online
  • Be proactive to address negative comments and
    delete offensive posts etc.
  • Avoid grammatical and spelling errors.
  • Ensure your facts are from credible sources.

4
Expert Tips to be successful on Facebook
  • Facebook has algorithms to detect spam so be
    tactful with your posts.
  • Never make the blunder to let your audience feel
    that they have been forgotten. 
  • More than three posts a day on Facebook tend to
    annoy consumers.
  • Post from Facebook itself rather than depending
    on tools for better results.

5
Tricks to be successful on Twitter
  • Be concise yet informative in your tweets within
    the limit of 140 characters.
  • Respond swiftly else you may end up going viral
    for all the wrong reasons.
  • Updated profile creates a good first impression
    and adds credibility to the brand.

6
Expert Tips to be successful on Twitter
  • It is crucial for the image of your brand
    please dont spam.
  • Add a period before the username to expand the
    reach of your tweets.
  • Use hashtags to expand your reach to a wider
    audience. 
  • Shorten your links when you tweet.

7
Tricks to be successful on Google
  • Google community has a tendency to respond
    better to images.
  • Comparatively easier to find, engage and build
    relationships with influencers.
  • Dont be afraid to share your Google page on
    other social media platforms.
  • Format posts to draw attention of users and give
    your posts a professional touch.

8
Expert Tips to be successful on Google
  • Create circles of influencers, post rich content
    and share helpful updates.
  • Append brand/person name in search bar to find
    other Google pages.
  • Schedule posts using Chrome extension Do-share or
    3rd party tools e.g. Buffer etc.

9
Tricks to be successful on LinkedIn
  • Complete your profile and company page
    information honestly.
  • Follow competitors to keep track of their
    updates.
  • Participate in Groups to build authority.

10
Expert Tips to be successful on LinkedIn
  • Personalize your interactions rather than sharing
    updates addressed to all.
  • Use recommendations to show off your expertise
    but dont overdo it.
  • Content shared has direct implication on your
    professional attitude and reputation.

11
Tricks to be successful on YouTube
  • Link your Google brand page to the YouTube
    account of your brand.
  • Use instructional videos, guides and how-to
    videos enhance engagement.

12
Expert Tips to be successful on YouTube
  • Moderate videos which have comments enabled in
    them to eliminate spam.
  • Ensure a consistent brand voice across all your
    comments to foster credibility.
  • Advertisements can be a source of income however
    it hinders user experience.
  • Enter maximum possible information to boost
    visibility of your video while uploading.

13
Dharne Your Expert Social Media Marketing
Company Orange County, CA
  • At Dharne we breathe life into your social media
    marketing campaigns.
  • Leverage our domain expertise to get scalable
    solutions for your business.

19200 Von Karman, Suite 600 Irvine, CA 92612
Phone (877) 932-0888
Fax (714) 259-0481
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