Global Mobile Communications - Market Insights, Statistics and Regional Trends

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  Global Mobile Communications - Market Insights,
Statistics and Regional Trends
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Summary
This report provides important insights into the
worldwide mobile communications industry and
includes trends, analyses, statistics and unique
regional insights for North America, Europe,
Latin America, Middle East, Africa and Asia
Pacific. The report provides valuable information
on the mobile communications industry including
key industry statistics at a global and regional
level insights into the activities of the
operators and identification of trends and
opportunities. It also includes a global overview
of handset, smartphone, touchscreen tablets and
wearable technology. The report contains unique
insights into regional developments written by
BuddeComms experienced Senior Analysts,
including insights into the BRIC markets and a
case study on the emerging market of Myanmar.
Please note Mobile broadband is covered in
detail in a separate annual publication.
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Executive Summary The changing face of the
global mobile market in 2015 Mobile services
have revolutionised our world, and promise to be
a key to future transformation. The global mobile
broadband industry has become an incredible
spectacle to observe, from the many competitors
vying for position, the amazing apps streaming
into the market, and the constant appearance of
new devices.Mobile penetration, however,
continues to vary widely throughout the world. In
Europe, nearly 80 of the population were unique
mobile subscribers at the end of 2014, while in
Sub-Saharan Africa the figure was only 39. But
the developing regions are where we will see most
growth in the years to 2020.
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Mobile broadband access using the 3G and now the
4G/LTE networks has continued to expand as users
continue to add tablets, modems and phones to use
alternative communication methods and cloud based
services. In the longer term, with the increased
availability of mobile devices such as tablets
and smartphones, the amount of mobile data
downloaded is likely to at least double yearly
for the next few years. The global smartphone
market has slowed from its boom years to a more
modest but still significant growth. With mature
markets becoming increasingly dependent on
replacement purchases rather than on first-time
buyers, the industry is shifting its attention to
emerging countries in Asia, Latin America, and
Africa, where much of the population either does
not own a mobile phone or has yet to move from
feature phone to smartphone.
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A major threat to the smartphone business arises
from the limitations of the mobile broadband
infrastructure. The mobile industry can develop
all of these new applications and services, but
if the infrastructure cannot handle the capacity,
there will be little use for them. Developed
markets are eating up new spectrum with a
voracious appetite. WiFi could be a good customer
access alternative it is already used to access
mobile broadband in the home, but mobile
operators have problems with the idea of changing
their business models to better utilise
WiFi .Driven by the growing usage of smartphones
and mobile broadband services, mobile messaging
continues to gain popularity throughout the
world. But the scene is changing. The traditional
SMS market, which peaked in 2012 and is now
gradually shrinking, is being replaced by
Over-The-Top (OTT) social messaging and messaging
apps. This decline in traditional SMS usage is
particularly evident in countries and regions
where there is high smartphone and mobile
broadband penetration.
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In spite of some commentators spelling the death
of email in favour of social media and other
forms of messaging, there is yet no sign that our
email boxes will lie empty anytime soon. In fact,
the number of emails being sent worldwide
continues to grow, and global revenues from email
are forecast to almost double between 2014 and
2018. The biggest change is that almost half of
all emails are being accessed from a mobile
device globally. Despite the positive future
ahead for the mobile sector, it must also be
acknowledged that many carriers are currently
facing financial woes, with stagnating revenues,
declining ARPUs and increasing competition.
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Table of Contents
1. Global Mobile Market - Insights and
Statistics 1.1 Global market summary 1.1.1 Global
mobile broadband 1.2 Global mobile
subscriptions 1.3 Financial insights 1.3.1 Global
mobile capital expenditure (CAPEX) 1.3.2
Software-defined networks to reduce CAPEX 1.3.3
Global mobile revenue 1.3.4 Can mobile operators
afford a mobile-only strategy? 1.3.5 Data mining
the next driver of mobile revenue 1.4 Global
mobile broadband statistics
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To view the full Executive Summary and Table of
Contents, please visit Global Mobile
Communications - Market Insights, Statistics and
Regional Trends Contact Us-Call India
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