Mercedes Benz India’s Leading Luxury Car Brand

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Mercedes Benz Indias Leading Luxury Car Brand
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India is today the worlds seventh largest
automobile market and for Mercedes-Benz, it is on
the verge of breaking into our top 20 markets,
said Eberhard Kern, Managing Director and CEO,
Mercedes-Benz India (MBIL).

• Indias fastest growing luxury car brand,
  Mercedes-Benz, announced a stellar sales
  performance in the January to March 2015 period.
• The company clocked its best-ever quarter sales
  of 3,566 units which is a robust 40 growth
  compared to the same period in 2014.
• In India, the growing preference for
  Mercedes-Benz products by exclusive customers who
  prefer luxury and comfort on their travel, is a
  strong reaffirmation for the brands immaculate
  equity.

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Mercedes-Benz India's New Strategy In 2015

• After successfully launching 10 products in 2014,
  Mercedes-Benz India's new strategy is 15 in 2015,
  where they will be launching 15 new models in
  India.

• CLA will be Mercedes-Benz first launch of 2015.
  This will be the company's new entry- level
  sedan. The CLA is based on the MFA-platform,
  which is shared with the A-Class, B- Class and
  GLA.

• Mercedes expects double digit growth from India
• We expect a double-digit growth this year in
  India," Mercedes Benz India Managing Director and
  CEO Eberhard Kern told reporters here.
• While the growth last year was 32 per cent in the
  country, the German luxury car maker has already
  touched 25 per cent from January-June 2014.

• The luxury car market was stagnant and was
  declining a bit. However, since May this year a
  positive trend was being seen in the total
  market. Since the Lok Sabha elections, there is
  positive sentiment, he added.

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Mercedes Models Launches 2015

• Mercedes-Benz CLA
• Mercedes-Benz C-Class Diesel
• More powerful A-Class
• B-Class facelift
• S-Class hybrid
• E 400 Cabriolet
• AMG GT

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Mercedes-Benz CLA

• The CLA is based on the MFA-platform, which is
  shared with the A-Class, B-Class and GLA.
• Hence, there is a similarly in styling be it the
  exterior or the interior.
• The CLA will be made available in CLA 200 (petrol
  with the same C-Class petrol engine) and the
  diesel will be CLA 200 CDI.
• This will be a 2.2-litre diesel engine that will
  produce 143bhp of power.
• It will directly compete with the Audi A3.

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Mercedes-Benz C-Class Diesel
The C-Class launched last year was petrol and is
a CBU, but now the C220 CDI will be made
available in the coming months. The C220 CDI
should be launched in the first quarter of 2015
and it will be assembled in the Chakan plant.
This will help to reduce the price of the
C-Class, which at the moment is exorbitant as it
is CBU. Even the petrol shall be assembled in
India.
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More Powerful A-Class
a more powerful A-Class will be launched in the
form of A200 CDI. As most of the competing cars
with the A-Class offer more power, Mercedes-Benz
wont want to have any kind of kink in its armor.
So, the A-Class will be made available with two
diesel options. But another good news is that the
assembly of the A-Class should commence soon, as
the Chakan plant production capacity will soon
double from 10,000 to 20.
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B-Class Facelift
The new B-Class will be made available with B180
and B200 CDI. There might not be a B180 CDI. The
B-Class will get some cosmetic upgrades too and
once the production of B-Class commences, it will
see a dip in its pricing.
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S-Class hybrid

• The S-Class has been made available in India in
  the S350 and S500 avatar, but now the
  Stuttgart-based manufacturer will be introducing
  the S400 hybrid.
• This will be the same S-Class with all the luxury
  frills, however with a lesser carbon footprint.
• For all the tree-huggers, the S-hybrid will be
  another reason to buy the S-Class.

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AMG GT
The second product from Mercedes-AMG after the
successful SLS AMG. The AMG GT is a sports car
than a supercar, which can be used for daily
driving. The AMG GT will be powered by a
4.0-litre V8 engine and it will produce about
560bhp of power. The AMG GT will priced at about
Rs 2.5 crores (on-road) and will be made
available in India by mid-2015
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E 400 Cabriolet
The new E Cabriolet will be the E400 instead of
the E350 like the previous version. The E 400
will be made available only in petrol and it will
a complete body unit import. The E Cabriolet
should be launched in the first half of 2014 and
it will be priced at about Rs 65 lakhs
(ex-showroom). We can also expect the cabriolet
to come in the form of E250 CDI Cabriolet from
what we understand.
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Mercedes-Benz Style

• The philosophy of Mercedes-Benz Style is based on
  intelligent and progressive design that works
  perfectly.
• Every product created by Mercedes-Benz Style
  embodies the very deliberate and distinctive use
  of innovative materials, color combinations,
  structures, shapes and light.

• Mercedes-Benz Style, like Mercedes-Benz itself,
  is a name synonymous with design and innovation
  combined with uncompromising quality.
• A variety of highly exclusive design products are
  created that bring the standard and unmistakable
  dynamic form of Mercedes-Benz into new areas of
  life.

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How Mercedes Plans To Take On Its Contenders

• The launch of compact luxury cars, the size of
  which are slightly larger than Maruti Swift Dzire
  but priced four times higher, was a calculated
  risk Mercedes-Benz took in India when its back
  was against the wall in 2012.
• Apart from a possible conflict with ultra luxe
  image, the launch of the two smallest cars in its
  portfolio also meant competing against Honda
  Accord, Toyota Camry and Nissan Teana which
  operate in that price band.
• But the small step meant a giant leap for Merc
  in India.
• The company, which had slipped to number three
  position while its fellow German rivals BMW and
  Audi stole the show, got back in the numbers game
  only in 2013 when the A-Class and B-Class
  (launched in 2012) went on sale.

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