Digital Marketing

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Digital Marketing

• Digital Marketing also called as Online
  Marketing, Internet Marketing, Digital
  Advertising or Web Marketing
• Digital Marketing means marketing or promoting
  that makes use of electronic devices such as
  personal computers, Smartphone's, cell phones,
  tablets and game consoles to engage with search
  users as well as social media users.
• Digital Marketing Institute particular
  product, company, information or an brand on
  various digital media services like TV, Internet,
  mobile etc.
• Our  Digital Marketing Training Program divided
  into many sessions depending on latest algorithm
  and latest techniques by professionals in the
  Digital Marketing Industry that gives you an
  overview of total marketing channels in Digital
  Media.Advanced Digital Marketing Course
   Consists of 11 Modules as follows Search Engine
  Optimization, Social media optimization, Search
  Engine marketing, Google Analytics, Social Media
  Analytics, Mobile Marketing, E-Mail Marketing,
  Online Reputation Management /Online Advertising,
  Content Marketing, Website Design and Online PR.

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Digital Marketing Introduction

• 1. What Is Digital Marketing?
• 2. Building a Digital Foundation
• 3. Planning a Web Site for Online Marketing
• Site map
• Site components
• Meta tags
• Header tags
• Images
• Tools
• Home page best practices

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• 4.Building or Optimizing a Web Site for Online
  Marketing
• All about Domain names
• Choosing a right hosting company
• Analyzing the Website
• 5. Content Marketing
• Article marketing
• Social media content
• Online PR
• Web site and email content
• 6. Search Engine Marketing
• Overview of search engine marketing (SEM)s
• Search engine optimization (SEO)
• Paid search
• Local search
• Link building In-depth
•  

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• 7. Social Media Marketing
• Social media, social networking, and social media
  marketing defined
• Blogging and micro blogging
• Social Media Training
• Social networking
• Video sharing
• Social bookmarking
• Social events
• Wikis
• Social media strategy

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What Is Social Media Optimization (SMO)?

• What Is Social Media Optimization (SMO)?
• With the help of the world wide web, we have been
  telling
• stories through video, audio and, now, we are
  doing it with
• the help of interactivity. Discovering content
  has passed
• beyond the old way we used to broadcast
  information. Our
• ability of steering all the influential
  conversations is now
• enhanced by social networks, these living media
  through
• which people exchange information, experience and
• expectations.
• uberVU White Paper May 2010
• Page

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But how does it work? The keyword is Social
Media Optimization, which is a method of search
optimization that promotes content through social
features, allowing it to be streamed across
third-party communities and networks. Optimizing
for social media makes your website more easy to
link to and more visible in social media
searches. Basically, this happens when you put
an RSS feed on your blog, a Retweet or Facebook
sharing button, and other such usability
improvements that will make your site more
compelling for users. It also includes
designating specific tags, titles and
descriptions to your content so that it becomes
discoverable. For example, using Facebook
Connect and Twitter login means being present
where the talk is already happening and arrive
just in the middle of the conversation. SMO
is defined by the distribution of social objects
and their ability to rise to the top of any
related search query, where and when its
performed. (Brian Solis)
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Rules of Social Media Optimization

• Increase Your Linkability
• Make Tagging and Bookmarking Easy
• Reward Inbound Links
• Help Your Content Travel
• Encourage the Mashup
• Be a User Resource, Even if it Doesnt Help You
• Reward Helpful and Valuable Users
• Participate
• Know How to Target Your Audience
• Create Content
• Be Real
• Dont Forget Your Roots, Be Humble
• Dont Be Afraid to Try New Things, Stay Fresh
• Develop an SMO Strategy
• Choose Your SMO Tactics Wisely
• Make SMO part of your process and best practices.

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• THANK YOU