7 Common Misconceptions about Mobile Sales Force Automation (1)

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7 Common Misconceptions aboutMobile Sales Force
Automation

• By SPEC INDIA

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Mobile Sales Force Automation An Introduction

• A technology hitting the market today
• Mobilizes and automates routine activities of the
  sales force / field force who are on the move
• Focuses on connecting the mobile field sales
  force with the corporate back office
• Ensures a real time, robust and comprehensive
  flow of information

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Mobile Sales Force Automation An Introduction

• Focus on integration of the planning and
  execution of field staff activities
• Power to make or break an organization
• Great impetus to business with enhanced
  productivity, profitability and maximum ROI

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Mobile SFA - Misconceptions

• A misunderstanding in some of the basic concepts
  and a totally different perception, can lead to
  undesired results and mismanagement in
  implementation
• Glance through
• What are the myths prevailing today?
• How are they incorrect?
• What is the right opinion?

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Mobile SFA - Misconceptions
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Myth 1 An ideal SFA solution does all the work

• Myth
• Once a Mobile SFA solution is in place, there is
  no need to look at other manual processes that
  earlier were a part of sales force activities
• Once lead management is done through digital
  media, there is no human intervention required
• Fact
• After all the automation activities are done,
  human interaction should be done to enhance
  business.

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Myth 2 It is synonymous to contact management

• Myth
• Organizations misunderstand Mobile Sales Force
  Automation as contact management
• Fact
• An ideal SFA solution is much more than that
• Sales forecasting, sales analysis and dashboards,
  territory management

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Myth 3 The field force will enjoy it with ease

• Myth
• SFA solution will always be acceptable and well
  liked by the sales force community
• Fact
• It is the sales staff that is going to use the
  basic system. Hence, very essential not to take
  their requirements for granted
• Detailed study should be done where in the needs
  of the sales people should be focussed on

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Myth 4 It is a tool for marketing people

• Myth
• Since a Mobile SFA solution is meant to market
  business and enhance it, it caters to marketing
  automation
• Sales teams will have to put in a lot of time and
  efforts to get going with the system
• Fact
• This solution is sure to ease out lives of
  marketers as well as sales staff people

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Myth 5 The solutions turns out expensive

• Myth
• Earlier, the scenario was that there were
  stalwarts offering sales force automation
  solutions with a huge price tag
• Hence, there was no other choice
• Fact
• Many competitive vendors coming up with
  comprehensive and robust solutions with a
  budgeted price
• Easily reachable to all segments of business

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Myth 6 Sales force automation is quite complex

• Myth
• Automation - a tough task to migrate legacy
  systems and undergo third party integration
• A lot of complexities and intricacies to be
  attended
• Fact
• Many enterprises coming up with simplistic and
  scalable sales force automation solutions
• Marketing staff have a detailed understanding of
  the services

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Myth 7 It limits creativity

• Myth
• Because of automation, there are forced and
  meticulous activities that take place leading to
  decrease in creative ideas
• Fact
• A Mobile SFA solution would be an ideal mechanism
  to augment creativity
• Designing different templates for emails, forms,
  surveys possible

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SPEC INDIAs ZooM Mobile SFA solution

• An enterprise SFA solution with field sales
  automation with a mobile client, back office and
  communication services
• Ideal for sales force automation in FMCG,
  Healthcare, Food Beverages, Manufacturing units
  and many more
• Variety of dashboard / report generation

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Thank You
To know more about ZooM Mobile Sales force
Automation Solution Visit the link below and
schedule a FREE DEMO http//www.mobilesalesforceau
tomation.net/