Link Building Techniques 2015

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Link Building Techniques 2015
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Link Building In 2015...
Link building in 2015 is all about earning links
but also earning non link mentions and
citations, which Google is increasingly using to
determine the relevance and authority of a
site. This post will walk you through 6 easy
strategies you can use to earn these links and
mentions, and start getting traffic to your site.
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1. Guest Post on High-Quality Niche Sites
While guest posting for the singular purpose of
earning links is no longer recommended, it can
still be a great way to build your brand, expand
your reach, and earn authority in your niche. And
yes, including a link in your bio is still okay,
and still counts as much as any other link!
The problem arises when you begin contributing
guest posts indiscriminately, without carefully
considering the quality and relevance of the site
youre contributing to. Not only will having
inbound links from low-quality sites not drive
targeted, relevant traffic to your site, but they
can actually lead to your entire site being
penalized.
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2. Offer Testimonials For Use on Authoritative
Sites
This strategy can be hit or miss, but when it
works, it works well. Contact businesses youve
engaged with successfully in the past, and
provide them with a hearty testimonial. You get
increased exposure and a link to your site, and
they get a valuable testimonial to use on their
site.
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3. Local Businesses Get Working On Local links
If you run a local business, its imperative that
you earn local links, not just generic or
nationwide links. Local links and citations are
extremely important for ranking for locally based
keywords, such as ones involving your city or
region name.

• Some great sources of local links include
• The Better Business Bureau (BBB)
• Angies List
• Craigslist
• Yelp

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4. Get FREE PR For Your Site Using HARO
If you havent yet signed up for a free account
with Help a Reporter Out (HARO), Id strongly
encourage you to do so. This service matches up
popular media outlets (like Huffington Post, Wall
Street Journal and many others) with quotable
sources (you).
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5. Dont Underestimate the Value of Social Sharing
Its true that social signals (links from social
media sites) may not impact search rankings like
we once thought. That said, having your content
shared on social media is still invaluable in
terms of increasing your reach and exposure.
While links shared on Facebook or Twitter may not
have a direct impact on your sites rankings, the
indirect effects are hard to ignore.
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6. Create Comprehensive, Evergreen Content
Ive saved the most important strategy for last.
If you only adopt one of the strategies from this
post, it should be this one. As mentioned
earlier, links in 2015 must be earned. And the
best way to earn them is to create content that
other bloggers and content marketers will want to
reference.
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