Title: A Quick Guide on Building Your Own Professional Brand
1A Quick Guide on Building Your Own Professional
Brand
2Most people on the Internet know Google. More
than half of the world is familiar with Facebook.
3Nearly the entire population knows Coca Cola.
Nike is a very recognizable brand even to people
from other parts of the globe.
4Google, Facebook, Coca Cola, and Nike all have
something in common they have firmly established
brands that makes for easy name recall.
5Whether youre looking for a job or setting up a
new company, building your own professional brand
is crucial in ensuring success in todays highly
competitive business environment.
6Have you noticed how brands like Google are
thrown around in conversations like regular words?
7Youve probably heard a couple of people saying,
Want to know something? Just Google it! Brands
like Google have permeated our psyche as
buzzwords and used as part of normal
communication.
8In the financial and business world, developing
your professional brand into a buzzword is a
marketing objective.
9The goal is to make your brand well-known like a
household name. Creating that buzz and making
your presence known is the key in making it big
in your chosen field of work, industry, or
profession.
10By making your professional brand become a
buzzword in conversations, you can increase its
marketability.
11You want to be in control of your reputation, of
your standing, of your professional brand.
12Why leave everything to chance? Your brand is all
about you, what you do, and what you want to
known for.
13Thus, you would want to create a professional
brand that exudes a positive image.
14When building your professional brand, you need
to set your mantra it is the heart and soul of
what you want people to perceive you for.
15It is the basic building block of your
professional brand. Think of your mantra as a
personal statement of who you are.
16Take Disney, for example they bring family fun
and entertainment.
17You also need to consider what appeal you are
bringing to your target audience.
18Do you want to be known for your efficiency or
effectiveness?
19Do you want to be perceived as a go-getter? Want
to be known as a trendsetter? These
perception-modifiers play a huge role in how you
are going to sell your professional brand.
20You also need to establish a definite description
of what youre offering it brings clarity to
your mantra.
21Using the Disney example, the company is selling
itself as a place for family-friendly fun and
entertainment, as well as creating films and
other products, which makes for wonderful
childhood memories.
22With description, you also need to come up with a
definite outline of your function and what youre
offering to your target audience.
23For individuals, you might want to define certain
traits that are directly related to your chosen
field.
24Are you a manager-type of person? Do you organize
projects?
25Are you a great connector of people? For
companies, function pertains to what goods or
services you are offering to the public.
26Now put the mantra, definition, and function
together that makes up your professional brand.
27To achieve the best possible results with your
professional branding project, you need the help
of the experts.
28For this reason, it is highly advisable that you
get in touch with a financial services recruiting
firm.
29Founded in 2000, Willis Consulting provides
valuable assistance to people and companies in
order for them to reach their business and career
objectives.
30The firm has highly experienced financial service
experts who are veterans in the industry.
31With their vast network, skill and resources, you
can count on them to help you achieve your goals
32Check out their website at www.willis-consulting.c
om
33Willis Consulting, Inc. Los Angeles Office
Corporate Headquarters 719 Yarmouth Road, Suite
203 Palos Verdes Estates, CA 90274 310-373-7400
PST Scottsdale Office 8970 E Raintree
Drive Suite 300 Scottsdale AZ 85260 New York
Office 244 5th Avenue, Suite 1855 New York NY
10001 212-726-2041 PST