A Basic Guide To Sales & Marketing

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A Basic Guide To Sales Marketing
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What Is Marketing ?

• The management process through which goods and
  services move from concept to the customer. It
  includes the coordination of four elements called
  the 4 P's of marketing
• (1) identification, selection and development of
  a product,
• (2) determination of its price,
• (3) selection of a distribution channel to reach
  the customer's place, and
• (4) development and implementation of a
  promotional strategy.

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Sales

• A sale is the exchange of a commodity for money
  or service in return for money or the action of
  selling something.
• The seller or the provider of the goods or
  services completes a sale in response to an
  acquisition, an appropriation or a request. There
  is a passing of title (property or ownership) of
  the item, and the settlement of a price.

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Difference Between Marketing Sales

• Marketing and sales are both aimed at increasing
  revenue.
• They are so closely intertwined that people often
  dont realize the difference between the two.
• Indeed, in small organizations, the same people
  typically perform both sales and marketing tasks.
  Nevertheless, marketing is different from sales
  and as the organization grows, the roles and
  responsibilities become more specialized.

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• Sales is
• 1) Sales is about one to one.
• 2) Sales is where our business becomes real for
  the client. It is where the stories and brand
  come to life.
• 3) Sales develops relationships. Its
  relationship-driven.
• 4) Sales looks after individuals.

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• Marketing is
• 1) Marketing is one to many.
• 2) Marketing tells the stories (company, product,
  etc.) to many people.
• 3) Marketing looks after the brands reputation.
• 4) Marketing analyses the big data. Marketing
  brings you the average result not the specifics.

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How They Work Together ?

• Marketing spends its time producing brochures
  that no-one wants!
• Sales never follow up on the leads we generate
  for them
• Marketing never give us any quality leads that
  are worth following up anyway.

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Conclusion

• Sales target on individuals or small groups.
  Marketing on the other hand targets a larger
  group o the general public.
• Marketing means generating leads or prospects.
  sales means converting the leads or prospects
  into purchases and orders.
• Marketing involves a longer process of building a
  name for a brand and pursuing the customer to buy
  it even if they do not need it. Where as sales
  only involve a short term of finding the target
  consumer.

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