How can CRM help your small business? - PowerPoint PPT Presentation

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How can CRM help your small business?

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CRM software has been around for more than a decade but its use was restricted to businesses having national or international presence. In today’s world were the competition is fierce and customer demands high, even the small business needs to work aggressively and innovatively. – PowerPoint PPT presentation

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Title: How can CRM help your small business?


1
CRM Benefits Small Business
  • There are two parameters that decide the fate of
    any business1).Acquiring new customer (Lead
    Generation and New Customer Acquisition)
    and2).Providing excellent customer service to
    existing customers (customer retention.)Whether
    its a large or small business, the rules remain
    the same.CRM software has been around for more
    than a decade but its use was restricted to
    businesses having national or international
    presence. In todays world were the competition
    is fierce and customer demands high, even the
    small business needs to work aggressively and
    innovatively.

2
For some time now, small companies have kept
themselves isolated from CRM, presuming that it
is only for bigger companies. Since 2010, CRM
technology has evolved considerably, thereby
destroying the idea of it being a complex system
with extensive data base, difficult to manage and
hard to learn. Onsite CRM is the perfect small
business CRM, which offers affordable solution
for small businesses. Features like a fast
dialer, auto e-mailer, and responsive design
makes Onsite CRM the best CRM software both for
large and small businesses.
3
Ways in which CRM can help small business?
  • i.) Lead Conversion
  • Increase in number of quality sales. Better
    profile management of prospective and existing
    customers will boost the number of sales. This
    system too helps you to get referrals from the
    existing customer through follow-up emails.
  •  ii.)Customer Retention
  • Better customer service over a long period. Long
    term relationship and loyal customer base as this
    software allows you to be in touch with existing
    customers through emails and phone contacts.

4
Ways in which CRM can help small business?
  • iii.) Employee Efficiency Accountability
  • A user friendly, intuitive and simple interface
    like in Onsite CRM helps your sales team as well
    as front desk employees provide better customer
    service. Analyzing the efficiency of sales team
    becomes uncomplicated and one can even keep a
    track his own performance on daily basis.
    Therefore, one becomes accountable for achieving
    his set targets.
  • iv.)Marketing Strategy
  • Based on solid data available over time you can
    analyze and determine tactics or strategies
    producing better results than the one which are
    complete waste of time. Hence, it plays a
    decisive role in your marketing strategy too.

5
v. )Revenue Increase
  • With better employee efficiency, quality customer
    acquisition and retention, better marketing
    strategies and excellent customer service revenue
    are surely going to rise provided you implement
    this system with proper planning and train your
    employees regularly.
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