Find Your Inspiration: Best Social Media Campaigns of 2014 - PowerPoint PPT Presentation

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Find Your Inspiration: Best Social Media Campaigns of 2014

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As marketing campaigns have evolved from mildly to highly important during the 20th century, and as they are constantly adapting and changing every single day, it comes as no surprise that today, the most important media battles are waged on social media channels. With the rise of Myspace, Facebook, and especially Twitter and Linkedin, the face of marketing has changed, and the importance of a well-rounded and thoroughly thought-out social media campaign is more obvious than ever before. – PowerPoint PPT presentation

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Title: Find Your Inspiration: Best Social Media Campaigns of 2014


1
Find Your Inspiration Best Social Media
Campaigns of 2014
  • As marketing campaigns have evolved from mildly
    to highly important during the 20th century, and
    as they are constantly adapting and changing
    every single day, it comes as no surprise that
    today, the most important media battles are waged
    on social media channels. With the rise of
    Myspace, Facebook, and especially Twitter and
    Linkedin, the face of marketing has changed, and
    the importance of a well-rounded and thoroughly
    thought-out social media campaign is more obvious
    than ever before. No serious company dare miss
    out on the possibilities, and as the impact of
    social media grows, so does the creativity of
    marketers, who come up with more and more
    thrilling and engaging ways to interact with
    their followers, thus turning them from fans into
    consumers. Read More Entrepreneurship Life Best
    Social Media Campaigns

2
A Joke Meets a Good Offer
  • Several years ago, Guinness Beer made
    an April Fools Day poster that advertized their
    famous dark beer but the twist was that the
    beer was white and the foam dark, quite the
    opposite of the world-famous stout. Keeping the
    message light and funny, the campaign became
    memorable and inspired several subsequent ones,
    including last years Virgin and Samuel Adams
    adverts.  Read More Entrepreneurship Life Best
    Social Media Campaigns

3
Fashion Music Individual Appeal
  • The most important thing about social media
    is that they allow personalization and
    individuality that are easier to obtain than in
    real life. A great example came from Urban
    Decays Coachella campaign  this cosmetics brand
    started a contest for their users to create the
    best look for the music festival and post their
    creations on Pinterest. Read More
    Entrepreneurship Life Best Social Media
    Campaigns

4
Shared Appetite
  • People love the food/sweets industry and
    cant seem to get enough of how good the products
    look on pictures and videos. Therefore, this
    industry is famous for including their consumers
    into viral campaigns and trends, from Ben
    Jerrys ice cream to Coca Cola. Last year
    witnessed brands like Oreo and Dominos getting
    popular on the Internet. Read More
    Entrepreneurship Life Best Social Media
    Campaigns

5
Celebrity Endorsement for Free
  • When you have hundreds of famous people at
    one place, it means that there are numerous
    options for promotions and brand recognition.
    However, what Ellen DeGeneres did at the 2014
    Oscars was unheard of she managed to fit a
    dozen celebrities into one photo, including Kevin
    Spaceys grin and Julia Roberts floating head
    Read More Entrepreneurship Life Best Social
    Media Campaigns

6
The Impact
  • As the majority of modern customers use
    the Internet and social media, its only natural
    for famous brands to turn to viral campaigns and
    online marketing strategies. When you take a look
    at this infographic, detailing a week in the life
    of a brand on social media, it is clear that
    their impact is growing on a daily basis  Read
    More Entrepreneurship Life Best Social Media
    Campaigns

7
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    plife
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    /24/212/655
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  • 646 450-7250
  • Visit Website http//www.entrepreneurshiplife.com
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