Are these 5 things harming your brand? - PowerPoint PPT Presentation

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Are these 5 things harming your brand?

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You’ve worked hard to establish your brand and your organisation’s reputation but there may be things you are doing, or not doing, that are undoing all your good deeds. We have put together the top 5 things that may be harming your brand and affecting your sales. – PowerPoint PPT presentation

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Title: Are these 5 things harming your brand?


1
Website Design Centre
Are these 5 things Harming your
  • Leading Edge Business Options

2
Are these 5 things harming your brand?
  • Youve worked hard to establish your brand and
    your organisations reputation but there may be
    things you are doing, or not doing, that are
    undoing all your good deeds. We have put together
    the top 5 things that may be harming your brand
    and affecting your sales.
  • 1. Not listening Bad Social Reputation
  • In todays market, consumers expect to be
    listened to, to have their questions and
    concerned dealt with in a timely manner. Top
    brands are those that are understanding, agile,
    flexible and speedy. Todays expectation is that
    marketing communications are updated in real
    time, particularly on social media platforms. Not
    responding implies that you are too busy or not
    concerned both of which damage the trust in
    your business and consumers are only dealing with
    businesses they trust.

3
Are these 5 things harming your brand?
  • 2. Poor Website Design
  • What is poor website design? If you website has
    any of the following issues then you may have a
    website that is harming your brand and limiting
    your potential growth
  • Busy, complex layout
  • Too much text or text that is not considered
    relevant
  • Lack of navigational aids that help the reader
    move through your site
  • Small print or colours of text/background that
    make the site difficult to read
  • 3. Inconsistency in Image
  • Your brand needs to present as a united force,
    if you have inconsistency in your image then
    consumers will just get confused and move on. As
    an example if your logo is different on your
    website and social media profiles who are you
    really?

4
Are these 5 things harming your brand?
  • 4. Low Quality Content
  • Google is rolling out updates designed to drop
    brands that have lower quality content. Is your
    content up to par? Low quality video content is
    anything that has bad lighting, poor technical
    production like poor resolution and buffering,
    and poor sound quality. Low quality text content
    is anything that is duplicate copy, keyword
    stuffed and, most importantly, irrelevant.
  • 5. Limited Planning
  • Blog posts, articles, social media posts can all
    be scheduled ahead of time in fact, thats
    often the most cost-effective way but if you do
    this and dont monitor and plan ahead then your
    could be harming your brand. Even if you schedule
    you still need to make sure that your posts are
    appropriate and relevant before they go live. You
    must have a plan in place to monitor your posts,
    current affairs and mitigate problems before they
    occur.

5
Are these 5 things harming your brand?
  • If you assess your digital offering and
    internal processes and find that you may be
    harming your brand, contact the team at Website
    Design Centre to discuss how you can reverse the
    damage.
  • Leading Edge Business Options
  • Address Boronia Ct, Albany Creek, QLD 4035
  • Phone 1800 774 107 / 617 3102 7487
  • http//www.websitedesigncentre.com.au
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