In-stream and virtual video Market ad billings are forecast to realize 24% growth in 2014

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In-Stream and Virtual Video Advertising Market
2014-2017
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Summary

• In-stream and virtual video ad billings are
  forecast to realize 24 growth in 2014, led by
  extensive monetization against broadcast and
  cable programmer inventory, supported by a stable
  of multi-screen media executions, brand-direct
  spend, mobile, social, internet music radio and
  VOD avails, according to a wide-ranging, data
  rich marketplace analytics report by AccuStream
  Research.
• The report, In-Stream and Virtual Video
  Advertising 2014 2017, provides brands,
  marketers, agencies, buyers and sellers a
  detailed inventory map of the entire marketplace
  including sellout, views by site and screen,
  CPMs, spot length, insertion frequencies by
  publisher, programmer, device, aggregator and
  network, plus spend traversing ad tech serving
  systems and media player/recommendation
  platforms.
• For Further Details http//www.bigmarketresearch
  .com/in-stream-and-virtual-video-advertising-2014-
  2017-market

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Report Description

• In-stream inventory allocated against premium
  content (and their syndication partners,
  including Hulu) increased 40 in 2013, to 1.75
  impressions per video play and captured 50 of
  spend across this 3.2 billion patch of the
  marketplace. The virtual video ad industry
  exhibited a CAGR of 54.2 over the past ten
  years.
• Aggregated insertion frequencies are holding
  steady at similar levels in 2014 and while 1st Q.
  demand is typically soft, and some inventory
  unsoldeven considering the presence of
  sophisticated ad tech and media clearing
  systemsvideo campaigns are nevertheless flighted
  at near broadcast television levels, with
  mobile/tablet video content monetized at slightly
  lower rates.
• Further, TV Everywhere/VOD and in-stream
  inventory, when undersold, exposes viewers to
  impression fatigue, according to analysis of 200
  properties early TV Everywhere deployments
  remain a tech and monetization work in progress.
• Read The Complete Report On http//www.bigmarket
  research.com/in-stream-and-virtual-video-advertisi
  ng-2014-2017-market

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Key Segment

• We currently estimate YouTube desktop insertion
  frequency (based on a rolling annual average) at
  15, with 55 skippable inventory. YouTube
  mobile/tablet video shows an insertion frequency
  of 10.6.
• An extensive database of in-stream inventory is
  contained in this report, with broadcast networks
  and cable programmers analyzed as a group.
• In-banner video inventory is currently forecast
  at 487.3 billion impressions delivered in 2014,
  up 17 over 2013, with 3.19 billion in billings.
• To Get More Details Enquire _at_ http//www.bigmarket
  research.com/report-enquiry/170692

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Key Market

• Executive Summary
• In-Stream and Virtual
• Video Spend Forecast at 9 1 Billion in 2014
• Graphic- In-Stream and Virtual Video ad Format
  Share 2003-2017
• Section One 12
• Virtual Video Advertising 2014-2017 An early
  stage, highly integrated, screen-deep,
  tech-intensive, analytics- driven
  buy/sell/economy that embraces TV monetization
  formulae
• Graphic In-Stream and Virtual Media Spend by
  Format 2003-2017
• Section Two 33
• In-Stream Video Advertising 2014 Insertion
  Frequencies Rise, Broadcaster Virtual Inventory
  Exploitation Modeled After Linear TV
• Graphic Broadcast and Cable TV Video Inventory
  to Video Plays 2010 2013
• Graphic Allocated Virtual Video Inventory to
  Video Plays 210 2013

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Table Of Content

• Section Three
• In-Banner Video 2014 A Durable Format and
  In-Stream Extension Forecast to Grow At
  Double-Digit Rates
• Graphic In-Banner Video Impressions and Media
  Spend 2003 2017
• Graphic In-Banner Video Impressions Delivered
  2003 2017
• Graphic In-Banner Video Media Spend 2003
  2017
• Section Four
• Brand-Directed Virtual Video Marketing, Social
  Environments, Platforms and Multi-Device Media
  Players Forecast at 22 2 of 2014 Spend
• Graphic In-Stream and Digital Video Media
  Spend 2003 2017
• Read The Complete TOC _at_ http//www.bigmarketresear
  ch.com/in-stream-and-virtual-video-advertising-201
  4-2017-market

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