Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages

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Global Consumer Trends and Key Consumer Targets
in Alcoholic Beverages
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Summary
Global Consumer Trends and Key Consumer Targets
in Alcoholic Beverageshelps companies to develop
competitive advantages across the whole of the
supply chain by boosting their understanding of
consumer motivations. This means that they can
align their products and marketing campaigns with
the most pertinent consumer need states across a
wide variety of diverse markets. Canadean's
comprehensive trend framework is a toolkit
companies can use to identify the most important
consumer behaviors currently driving their
market, and decrease the risk of aligning
products with need states that are not
influential on actual behavior. Canadean's trend
framework covers nine mega-trends and 20 trends,
with consumer data analyzing the influence of
these trends across 10 key countries, and
identifies the key age, gender, wealth, and
leisure time groups for each trend. For Further
Details http//www.bigmarketresearch.com/global-
consumer-trends-and-key-consumer-targets-in-alcoho
lic-beverages-market
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Key Findings
Irrespective of industry, size of brand,
heritage, or market share, it is crucial that all
brands keep ahead of consumer trends . In recent
years there have been a number of publicized
failed launches from the biggest brands because
they did not recognize evolving consumer need
states. The needs of consumers in developed
economies will continue to be shaped by
indulgence and experience. Manufacturers must
also respond to the increasing desire for
smaller-scale production, driven by the
popularity of the craft movement, with an
emphasis on quality and transparency. Emerging
economies present the most attractive
opportunities for growth in terms of value, and
meeting the differing needs of consumers in
emerging economies is vital in regards to
increasing sales. Due to rapidly aging
populations, developing economies will witness a
rise in demand for healthier and better for you
options- particularly across the wine market, as
consumers become more concerned in regards to
alcohol consumption and negative health
associations as they age.
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Synopsis

• Global Consumer Trends and Key Consumer Targets
  in Alcoholic Beverages is a toolkit companies
  can use to identify the most important consumer
  behaviors currently
• driving their market, and decrease the risk of
  aligning products with need states that are not
  influential on buying behavior. This toolkit
  provides
• A framework of nine mega-trends and twenty trends
  that capture the key need states driving consumer
  markets.
• Quantification of how important each trend is in
  10 key countries.
• Identification of key consumer groups for each
  trend, including key age groups, gender and
  wealth group.
• An evaluation of the consumer behaviors driving
  each trend, providing a unique level of
  granularity to the trend framework.
• Best practice product examples for each trend.
• Analysis of how the trend will develop in future,
  for both developed and developing economies.
• Recommended actions on how to best target each
  consumers across the major categories and
  sectors, by aligning products to evolving
  consumer trends.
• Read The Complete Report On http//www.bigmarket
  research.com/global-consumer-trends-and-key-consum
  er-targets-in-alcoholic-beverages-market

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Reasons to Buy
Canadean's comprehensive trend framework is a
toolkit companies can use to align their products
and marketing campaigns with the most pertinent
consumer need states, and decrease the risk of
aligning products with need states that are not
influential on actual behavior. Irrespective of
industry, size of brand, heritage, or market
share, it is crucial that all brands,
irrespective of position, keep ahead of consumer
trends. This report marries theory with practice,
providing both a comprehensive conceptual
understanding of consumer behaviors, and
recommended actions and product examples to show
how these trends should be targeted. To Get
More Details Enquire _at_ http//www.bigmarketresearc
h.com/report-enquiry/162786
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Table Of Content

• Table Of Contents
• Introduction and Overview
• Market Context - Market Volume
• Market Context - Market Value
• Consumer Demographics
• Consumer Analysis - Beer and Cider
• Consumer Analysis - Wine
• Consumer Analysis - Spirits
• Health in Alcoholic Beverages
• Defending Share of Throat - Lessons for the
  On-Trade and Off-Trade
• Recommended Actions
• Appendix
• Get The Complete TOC _at_ http//www.bigmarketresearc
  h.com/global-consumer-trends-and-key-consumer-targ
  ets-in-alcoholic-beverages-market

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