Informational Marketing Techniques to Start and Grow Your Business

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Informational Marketing Techniques to Start and
Grow your Practice
Carl Shusterman, Los Angeles, CA Reid Trautz,
Washington, DC
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Recipe for Success

• Over 10,000 immigration attorneys across the U.S.
• Why are some more successful than others?
• One big reasoning is Marketing

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Create a Website

• Welcome to the 21st Century!
• Include your photo and a bio
• Link to directions to your office
• Display client reviews

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Search Engine Optimization

• Show up in search results
• Create a lot of great content
• Use title tags, meta descriptions, and keyword
  tags

5 Things You Need to Know about the
Immigration Bill
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High Rankings

• Google algorithm ranks pages
• Link your pages to each other
• Encourage other websites to link to yours
• Submit an XML sitemap
• Rank higher in local listings
• Ex Dallas Deportation Attorney

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Attract More Clients

• Explain important aspects of your business
• Highlight positive reviews, success stories
• Update your site on a regular basis
• Make it easy for clients to contact you
• Directions and maps
• Languages spoken
• Online consultation form

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Social Media

• Fast, easy, and free!
• Quicker than networking, although not a direct
  substitute
• LinkedIn 200 Million professionals
• Other social media Facebook, Twitter, Google,
  YouTube, blogs, and more

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Sometimes Looks do Matter

• Make your website look professional
• Even if youre not an artist or computer geek!
• Include photos and images
• Content is still important

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Offline (Old School) Techniques

• Write articles for magazines and newspapers, give
  interviews
• Give seminars, webinars
• Alert media about clients with interesting
  stories
• Volunteer at clinics

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Marketing on a Budget

• No need to spend thousands on SEO gurus and
  AdWords
• Participate on Avvo.com
• Essentially free advertising
• Volunteer for AILA committees, run for your local
  chapter

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Track Your Results

• Google Analytics free!
• Page traffic, popular pages
• Time on site, clicks on consultation form
• Other sites have analytics, too
• YouTube views, likes, shares, etc
• Avvo Ignite Paid service, tracks conversions

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Questions Answers