Why Use Responsive Website Design in 2015

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Why Use Responsive Web Design in 2015
Straight Up Marketing
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With the easy availability of Smartphone and
other Smart devices, the use of internet has
shifted greatly from PCs to hand-held smart
devices. A recent research states that in the
year 2015, mobile devices will match the desktops
in terms of internet usage. This clearly
indicates that all online businesses must have a
responsive web design which is compatible on all
types of devices.
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• Few reasons that explain the importance of
  incorporating responsive web design
• Search Engine Optimisation (SEO)
• The search engine giant Google clearly indicates
  that what you should do for search engine
  optimisation. Out of its numerous valuable
  suggestions on how to obtain high rankings, one
  of the most preferred is using responsive web
  design. The search h engine giant clearly sent a
  message that it gives importance to responsive
  designs on mobile templates.

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• A Better User Experience Results in Reduced
  Bounce Rate
• Various features are offered by a responsive
  website when accessed on a mobile device. It
  automatically fits to the screen or loads to the
  mobile version. If the website is slow and mostly
  shows page errors then the visitors will return
  back to the search engine results page looking
  for alternative sites. This will increase the
  bounce rate of your website. However, this
  problem doesnt arise if the site has a well
  built-in responsive design.

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• One SEO Campaign
• You will have to manage two different websites,
  if you dont choose a responsive design one for
  mobile and other for desktop. This will increase
  the workload of managing two website and you have
  to manage two different SEO campaigns for each
  site. However, if you choose responsive web
  design, then you have to focus on functioning of
  a single website and a single SEO campaign will
  be sufficient.

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• Responsive Web Design Easier Maintenance
• Technically it is far easier to maintain a
  responsive website compared to maintain the
  mobile version of a non-responsive website. Smart
  devices are usually updated on a regular basis,
  meaning that you have to maintain your site every
  time to ensure proper working. This will make the
  maintenance of your mobile site expensive and
  tiresome.
• Even a small negligence from your side will harm
  the site by increasing the bounce rate. Here, in
  this world of fast-paced tech development
  responsive web design is an ideal solution for
  your online business.

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Thank You
Straight Up Marketing