Gain Insights into the Behavior of Your Potential Customers with the People Counter - www.prodcotech.com - PowerPoint PPT Presentation

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Gain Insights into the Behavior of Your Potential Customers with the People Counter - www.prodcotech.com

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A people counter system is a must for any retail store today. It is especially critical for a business that is looking for result oriented ways to increase its customer base. The need for fact-based decision-making in businesses holds paramount importance in the current business environment. Website – PowerPoint PPT presentation

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Title: Gain Insights into the Behavior of Your Potential Customers with the People Counter - www.prodcotech.com


1
Retail People Counters
  • .

2
The Importance of Fact-Based Decision-Making in
Business
  • The importance of taking the right business
    decision is best understood, when one of the
    decisions you take goes awry. In the marketing
    world, the room for error is marginal. Therefore,
    every decision that the business owner takes is
    significant. Such decisions often have a huge
    influence on the success of a marketing project
    and eventually, on the business itself. In the
    past, competition was not as stiff as it is
    today. As a result, businesses could take one bad
    decision in their stride and move ahead. For
    example, they could easily adopt a fresh approach
    by doing some brainstorming. This is definitely
    not the case nowadays.

3
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  • In a cutthroat business environment, every single
    decision you take could have a major impact on
    your business. Remember, your competitors and
    business rivals will take complete advantage of
    any slip-ups in your decision-making process.
    Therefore, the importance of taking fact-based
    decisions is more than just another requirement.
    In todays business environment, it is nothing
    short of a necessity.
  • While taking decisions for your business, you
    will need to be mindful of your existing and
    prospective customers. Your decisions will have
    an impact on them as well. So, each time you make
    a wrong move,

4
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  • Therefore, you will need to do the appropriate
    research into your target audience. This research
    will enable you to ascertain the behavior of your
    existing and prospective customers. It will help
    you gain an insight into their interests and
    their turnoffs. The online people counter is an
    excellent tool for this purpose. It can help you
    understand the behavior of your customers. This
    tool will help you base your decisions on the
    behavior of your customers.

5
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  • Consider a situation, where you know exactly what
    you need to do for increasing your sales.
    Clearly, you wouldnt rest on your laurels once
    you know what you need to do. Nor will you take
    an inordinately long time for doing what you need
    to maximize sales. You cannot please everyone
    certainly. However, if you can capture the
    attention of the majority, you might be able to
    convince or persuade the others as well.
    Oftentimes, the remaining people might not even
    make a difference to your reputation and sales.
    This is because eventually, the prosperity of a
    business boils down to the market share it has.
    So, if you have a bigger market share, then your
    profits will naturally be higher too.

6
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  • The people counting system gives you several
    benefits. It enables you to ascertain what your
    customers are really interested in. This
    information will help you figure out which
    section of your store appeals to your customers
    the most. As a result, you would be able to
    capitalize on this understanding and increase
    your sales easily.
  • When you have the online people counter, you will
    be able to base your decisions on the information
    generated by this people counting system.
    Therefore, you can well avoid taking shots in the
    dark each time your marketing head comes up with
    new suggestions for boosting sales. The reports
    provided by the people counting system will help
    you verify whether a planned decision will yield
    the desired results or not.

7
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  • Furthermore, the online traffic counter is not
    good only in situations when you want to
    introduce some novel marketing strategies. It is
    also worthwhile in situations where you want to
    optimize your current marketing strategies. This
    counter can help you identify your stores
    inefficiencies. It can also give you the reams of
    information you need along with the requisite
    tools for managing it better. In short, this
    counter can help you derive optimal use of all
    your resources, thereby saving you money, even as
    it boosts your sales and profits. Website
    http//www.prodcotech.com/platform/our-solution/

8
People Counting System
  • .

9
Contact Prodco
10
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11
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13
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