Hospitality and Travel sites with SDAD can give engaging Web Experience to Mobile Users

1
How Travel Sites Can Give Mobile Users Fast and
Visually Engaging Web Experiences
2
The Great Mobile Travel Disruption
25.8 bn
Estimated revenue of travel and hospitality
bookings from mobile devices in 2015
US consumers booked travel via smartphones in 2014
26 mn
Growth in mobile bookings in the first half of
2014
20
of travelers purchase flight tickets from a
mobile device
49
of travelers research flights and hotels
respectively from their mobile device
67 and 83
3
Mobile Device Consumer Behavior
Mobile device users on the move
After an unsatisfactory web experience
4
Mobile Device Consumer Behavior
1 seconds delay
3 seconds delay
of online travel and lodging shoppers abandon a
site
fewer page views
open a competing travel site in another window
decline in conversions
5
Challenges faced by travel and hospitality site
publishers
6
How brands can keep this fast growing customer
segment happy
Deliver rich experiences with large, sharp
images, personalized and dynamic content, and
social graph integration with zero wait time
Upgrade their web performance technology to
capture the traveler in the mobile moment of need
Adopt retina-class displays to accentuate user
experience of HD images
Stream web apps instead of relying on outdated
technologies like caching
Adapt to the varied types and sizes of mobile
devices
7
Why the traditional Content Delivery Networks
(CDN) are losing relevance
Designed to solve a 15 year old problem of latency
Cannot deliver large cached images over variable
speed
Not designed for dynamic websites and the
micro-personalization of the social web
environment
Long wait times for travel and hospitality site
users
8
Provide fast and visually engaging experiences
with Software-defined Application Delivery (SDAD)
No need to choose between fast load times and
visually engaging web experiences
New architectural approach decouples the hardware
and network from the software used to deliver web
applications
Dramatically decreases load times with HTML
streaming for faster end user experience
The Instart Logic SDAD Advantage
Provides policy management and orchestration of
feature options like image streaming, image
transcoding, image re-sizing and more
Generates the right image size on demand for any
device, scaling automatically to smartphones and
tablets
Packages and delivers web pages and applications
for faster and richer user experiences
9
For more information, read the white paper that
explains

• Instart Logics breakthrough technology
• Solutions for super-charging immersive website
  performance
• How to attract more business from mobile device
  owners and boost bottomline with increased
  bookings

DOWNLOAD WHITE PAPER