Development Trend and Investment Prospect of China Toy Market, 2014-2018

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Development Trend and Investment Prospect of
China Toy Market, 2014-2018

Published Huidian Research
No of pages 92
Date June 2014
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Description


Development Trend and Investment Prospect of
China Toy Market, 2014-2018 mainly analyzes toy
industry in the aspects of market status, supply
demand, competition landscape, and business
performance of major enterprises both home and
abroad, more specifically, offers suggestions for
toy industry, so as to make entrepreneurs get a
better understanding of this industry and make a
wiser decision with the help of the investment
references. In recent years, Chinas toy
industry has gradually entered into integration
period, and slowly recovered from the impact of
financial crises, and constantly marched forward
the branding of Chinese toys. As the market
continuously perfects and keeps in order and
together with the nations preferential policy
and great support of cultural industries such as
toy, animation and game, the domestic toy
industry is expected to develop at a higher speed
than ever and step into an unprecedented golden
period. Detailed Report at http//www.reportsan
dintelligence.com/development-trend-and-investment
-prospect-of-china-toy-2014-2018-market
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Description


As the largest toy production country in the
world, there are total 1304 large-scale toy
enterprises in China, which have produced almost
75 toys of the whole world, moreover,
Sino-foreign joint ventures, enterprises with
Sino-foreign cooperation, and wholly
foreign-owned enterprises have taken up the
leading position of Chinas toy industry Though
China is a major toy manufacturing and export
country, the domestic market almost has been
taken up by foreign brands. Among the top ten toy
brands in Chinese market, the top two are foreign
ones, they are Lego and Mattel, and six out of
those ten enterprises are foreign-owned subsidies
in China. Enquire about Report at
http//www.reportsandintelligence.com/enquire-abou
t-report/114256
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Description


There are about 30,000 plus kinds of toys in
Chinas toy market. And they can be classified
into electronic toys, machine model toys, plastic
toys, wooden toys, etc. As peoples living
standard and the awareness of the importance of
early education improve day by day, according to
relevant statistics, now the consumption groups
of traditional toys, educational toys, and DIY
toys each accounts for 55, 25 and 20
respectively, besides, the market share of
educational toys has increased from 10 of four
years ago to 25 by far. The most important
production and export bases of toys in China are
concentrated in Guangdong, Jiangsu, Shanghai,
Shandong, Zhejiang and Fujian, etc, in which,
Guangdong and Fujian bases are specialized in
electronic and plastic toys, Jiangsu and Shanghai
are stuffed toys, and Zhejiang is wooden toys.
In 2013, the output value of Chinas toy
industry was about CNY 130.764 billion, up 15.72
over last year, and the main business revenue was
CNY 166.44 billion, with accumulative
year-on-year rises of 14.3.
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Table Of Content

• Overview of Toy Industry
• Development Environment of Toy Industry in China
• Current Status of Toy Industry in China
• Current Status of Toy Industry Segments
• Import Export Analysis of Toy Industry in China
• Major Foreign Toy Enterprises Analysis  
• Major Chinese Toy Enterprises Analysis
• Get full TOC at http//www.reportsandintelligence
  .com/development-trend-and-investment-prospect-of-
  china-toy-2014-2018-market/table-of-contents

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