The Smart Way Of Getting Video Production Estimates

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Knowing what information to relay, and relaying
that information clearly and uniformly across all
the vendors you are considering for your project
will help you get the correct video production
estimates and identify the one that offers best
value.
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There is no way for you to compare costs and
value offered by  different production companies
if you tell them something along the lines of We
want a beautiful video. Beautiful video means
different things to each production company, and
the production companies will come back with
numbers that vary widely.
Confused and without any uniform parameters to
gauge the companies you will be stuck in choosing
a vendor because they offered the cheapest price,
not necessarily because they offered the best
value for your dollar.
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Below is an example of an email from a client
that is out to get the best value for her dollar
Hello, We are X, a financial brokerage firm in
San Francisco. We are looking for a 2-minute
corporate video that will live on several pages
of our company site.
The video is to communicate to prospect clients
about a new financial product that we are
launching this fall. This product will enable our
clients to hedge their trading risks especially
when the stock market is bearish. You can read
more about the financial product at this link
here. The video should be able to explain clearly
the advantages of why trading this particular
product will make more returns for our clients.
There is no script or concept yet, but the video
is to have the sleek, corporate feel of Bloomberg
/ CNBC. We know that our clients are looking to
trade globally, so we would like to communicate
visually the global reach that this product opens
up to our clients. The concept has to be able to
communicate this.
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We would also like the video to be a mix of live
action and some motion graphics not sure as of
right now, you can advise on that. We would like
to shoot the video here in California, but are
open to other locations. 
We would like to have the concept and storyboard
finalized by the mid of next month, and the final
video to be in seven weeks from now.
Possible? The videos have to be translated into
voice-overs in Mandarin, Spanish, French and
Italian. Can you do that? An example of our
previous corporate videos is in this link here.
We would like this video to meet or exceed this
standard of production. Our budget is X.
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Does this project and budget interest you? If
yes, we would like to see examples of work that
match the quality mentioned above, and we would
like to hear about the creative direction that
you would take if you were to produce the video.
We would like for you to put together a proposal
of concept that fits within that budget and
timeline, and if we like your direction well get
in touch with you by the end of next week. Let me
know if you have any questions?
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This is email that producers receive in their
coziest dreams. Producers see this and know that
this is someone who knows how to communicate what
they want, and will be a good client to work
with, regardless of budget.
This email communicates the quality the client
expects by providing samples works that this new
video will have to match. It also states the
anticipated scope of work, the medium of
communication for the videos, and the target
audiences. The client company allows some
creative freedom, while clearly stating the
limits of that freedom by highlighting what the
concept should do communicate visually that
their products opens unlimited access to global
financial markets.
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She shares the known requirements, such as the
foreign-language voice over, and those unknown,
such as the use of motion graphics. She clearly
states the budget, and wants samples that have
been produced within similar budgets.
This manager is not looking for cheap, but for
the best dollar value. The production company can
gauge its capabilities and know if this is a job
that they are able to accomplish or not.
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As you can imagine, this manager will not have
difficulty in finding a production company that
offers her what she wants.
Send us your email asking for video production
estimates at work_at_sinemafilms.tv, we want to help.
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353 W 48th Street, 4TH FLOOR NEW YORK, NY
10036 USA
Phone [phone]E-mail work_at_sinemafilms.tv
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