Green tea shampoo

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Green tea shampoo

• EWU Ltd

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Green tea Shampo

•  
• Submitted to
• Farhana Rizwan
• Subject title Cosmetology
• Subject code PHRM 411
• Section 1
• Submitted by
• Sumiya khondoker mitu
  2011-1-70-005
• Muhammad lutful sajib
  2007-1-70-035
• Nurul mohammad shayed 2011-1-70-003
• Md.Sahibul Alam
  2011-1-70-037

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Green tea shampoo

• Green tea shampoo is hair cleanser that
  includes green tea leaf extract, also known as
  Camellia sinensis, as one of the ingredients.
  Green tea shampoo often is used to protect and
  condition the scalp and hair, and it also is
  believed to help promote stronger, shiner, and
  more voluminous hair.

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History and development of green tea shampoo

• Shampoo created at GHSU draws on green tea

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History and development of green tea shampoo

• A powerful antioxidant derived from green
  tea could help strengthen hair and is one of the
  active ingredients in a new shampoo, a researcher
  at Georgia Health Sciences University said. GHSU
  professor Stephen Hsu says Camellix, a company
  housed at the school, will launch its
  "hair-thickening" shampoo next week. The shampoo
  uses an antioxidant derived from green tea. Next
  week, biotech company Camellix LLC will launch
  its hair-thickening shampoo, said company
  founder and GHSU professor Stephen Hsu.

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History and development of green tea shampoo

• Camellix, housed in the Life Sciences Business
  Development Center, has already created a
  dandruff shampoo and a gum that fights chronic
  mouth dryness using the same ingredient,
  epigallocatechin gallate. It is also working on a
  drug to treat cold sores using the EGCG. That
  drug, the gum and the dandruff shampoo are in
  clinical trials, Hsu said.
  
• He is careful not to call the new shampoo a hair
  loss shampoo because that would be a medical
  claim that might run afoul of federal
  regulations, but there is scientific evidence in
  animal studies that EGCG prevents hair loss, said
  Hsu, a former green tea farmer in China and a
  researcher into EGCG.

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History and development of green tea shampoo

• In a study in South Korea last year, researchers
  working with mice were able to reduce hair loss
  from testosterone by topical applications of
  EGCG. They concluded the ingredient was able to
  reduce the effect of testosterone that causes
  cell suicide.
  This is
  the one that is more related to male baldness,
  Hsu said. Thats the model that we are
  following. We use topical application.  The
  problem has been that after water-soluble EGCG is
  added to shampoo, its potency is decreased
  dramatically because of the environment, Hsu
  said. His company has a patented EGCG formula
  that is fat-soluble.
  It is
  much, much more stable, Hsu said.

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History and development of green tea shampoo

• Another element to the shampoo should provide
  more hair-strengthening effect. Hsu said he made
  a deal with the maker of a popular hair-loss
  shampoo from South America to study its active
  ingredients. At least part of that formula is
  incorporated in the new shampoo.Part of the
  intrigue around EGCG is the ability to provide
  protection for normal cells such as skin and hair
  while proving toxic to cancer cells in lab and
  animal studies.

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History and development of green tea shampoo

• Hsu, who has studied EGCGs effect in several
  organs, believes it can have both an antioxidant
  effect and work against cell death. It works as
  an antioxidant by reducing the number of damaging
  free radical cells. How it can decrease cell
  suicide is not as well understood, but there are
  a number of studies pointing to different paths,
  Hsu said.
  The shampoo
  project began after Hsu made up a concoction for
  his wife, who was complaining about hair loss.
  Word got out among her friends and his
  co-workers, and he was soon making bigger batches.

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Benefits of green tea shampoo

• The antioxidants and vitamins that are contained
  in green tea shampoo is beneficial to hair and
  scalp.
• There may also be protective qualities found in
  green tea shampoo. For example, it is thought to
  protect the hair from external factors, such as
  ultraviolet light rays, air pollution, saline,
  and chlorine.
• Green tea shampoo works to moisturize their hair.
  They believe that their hair feels silkier,
  shiner, and healthier as a result of using the
  shampoo. They also claim that their scalp is less
  itchy and dry, and that the shampoo helps to
  prevent issues such as dandruff.

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Formulation of green tea shampoo
Ingredient Amount in percentage Justification or uses
Lauryl Glucoside (From Coconut / Beet Sugar) 28 surfactant and foaming agent
Alcohol Denat. (38B, Lavender) 3 Powerful antiseptic
Sodium Lauroyl Lactylate 13 sodium salt of lactic acid, a food-grade emulsifier and mild surfactant
Aloe Barbadensis Leaf Juice (Oil) 0.5 healing agent for wounds and abrasions.
Water 28 deionized water, purified water that has had ions removed.
Camellia Sinensis(Matcha Green Tea) Leaf Powder 6-8 powerful antioxidant, anti-inflammatory and anti-irritant agent
Citrus Grandis Extract (Grapefruit Extract) 0.5 antifungal, antimicrobial and antiviral, preservative.
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Formulation of green tea shampoo
Ingredient Amount in percentage Justification or uses
Sodium Phytate 0.5 A natural chelating agent, bind to minerals and impurities in the hair
Glycerin 12 humectant, emollient and lubricant
Sweet Almond Protein 0.5 Excellent for Hair conditioning
Urtica Dioica 0.5 Excellent tonic and astringent, nourishing agent rich in phosphates and trace minerals. Promotes circulation to the skin and scalp and is said to stimulate hair growth
Xanthan Gum 2 natural stabilizer
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Formulation of green tea shampoo
Ingredient Amount in percentage Justification
Ascorbic Acid 0.5 Vitamin c, antioxidant, nutrient
Tocopherol 0.5 Vitamin E
Avena Sativa Straw Extract 3 Anti-irritant and softening agent, rich in silica
Lemon Peel Oil 1 antioxidant and antibacterial properties, cooling effect, pleasant fragrance.
Na methyl paraben 0.05 preservative
Total 100
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Manufacturing Process of green tea Shampoo
Fig Shampoo manufacturing
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Manufacturing Process of green tea Shampoo

• a.Equipments

Fig Shampoo Production
Fig Shampoo Plant
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Manufacturing Process of green tea Shampoo

• b . Flow chart
• Surfactant
  
  
  water preservative
• Heating in a jacketed tank
  
  Heating in a
  jacketed tank

Mixing
Cooling
Perfume
Preservative
Mixing
Shampoo
Keep shmpoo in a bottle
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Making of green tea Shampoo Procedure

• 1.Gather ingredients
• Shampoo for dry hair has ingredients
  that provide extra moisture and prevent the hair
  from getting too frizzy. Dry hair is also
  susceptible to getting damaged and broken, so
  this shampoo is made to strengthen the hair
  shaft. Pick up these ingredients from a health
  food store
• Green tea extract
• Aloe vera
• Sodium Lauroyl Lactylate
• Alcohol Denatured (38B, Lavender)
• Deionized water
• Camellia
• Citrus Grandis
• Sodium Phytate
• Glycerin
• Sweet Almond Protein
• Urtica Dioica
• Xanthan Gum
• Ascorbic Acid
• Tocopherol
• Avena Sativa Straw Extract
• Lemon Peel Oil
• Na methyl paraben

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Making of green tea Shampoo Procedure

• 2. Make tea
• Take 5 gm green tea extract in 27 ml deonized
  boiling water for 10 minutes. Strain the tea and
  set it aside to cool.

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Making of green tea Shampoo Procedure

• 3. Mixing all of the ingredients
• It should be taken Lauryl Glucoside
  Adding Xanthan Gum Mixing them
  with stirring rod in such a way that no foam
  cant form and heat them Adding
  Sodium Lauroyl Lactylate Adding
  Avena Sativa Straw Extract Adding
  Aloe vera Adding Sodium Phytate
  Adding Sweet Almond Protein
  Adding Citrus Grandis Extract
  Adding Urtica Dioica Adding
  Lemon Peel Oil Adding Camellia
  Sinensis Finally it should be
  added Ascorbic Acid , Tocopherol , Na methyl
  paraben , Glycerin Now heat all of
  these mixture

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Making of green tea Shampoo Procedure

• 4. Mixing ingredients to green tea
• Adding the mixture of ingredients to green
  tea. If bubbles form, spray the surface of the
  soap with rubbing alcohol.

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Making of green tea Shampoo Procedure

• 5. Cool Settle Shampo
• Pour it slowly to avoid creating bubbles.
  Set the shampoo aside to cool.

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Quality Control of green tea Shampoo

• Quality Control means the control of the
  excellence of green tea Shampoo . Selection of
  raw materials to the assessment of green tea
  Shampoo . Unless a job is thoroughly and
  continuously checked for quality, it is never
  possible to always get a good quality green tea
  Shampoo . Quality control increases output and
  reduces breakdown . It seeks to ensure that the
  green tea Shampoo confirm specified standards of
  performance, utility and reliability.

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Quality Control of green tea Shampoo

• a.Quality control before manufacturing

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Quality Control of green tea Shampoo

• b.In process quality control

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Quality Control of green tea Shampoo

• c. Finished product quality control

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Packaging of green tea Shampoo

• Packaging is the technology of enclosing
  or protecting green tea Shampoo for distribution,
  storage, sale, and use. Packaging also refers to
  the process of design, evaluation, and production
  of packages.Packaging can be described as a
  coordinated system of preparing green tea Shampoo
  for transport, warehousing, logistics, sale, and
  end use. Packaging contains, protects, preserves,
  transports, informs, and sells.
• 1.Primary packaging or sales packaging of
  green tea
• This is any packaging that is conceived so
  as to constitute , for the end-user or the
  consumer.It is a complete integral package . It
  concerns,for example a type of packaging that
  directly encloses the product , such as a small
  bottle or a small plastic packet.
  
  example Bottle , Mini pack shampoo

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Packaging of green tea Shampoo
1.Primary packaging
Fig Green tea Shampoo bottle
Fig Mini pack green tea
Shampoo
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Packaging of green tea Shampoo

• 2. Secondary packaging or grouped packaging of
  green tea
• This is any packaging that is conceived so
  as to a number of sellable units (primary
  packaging). It may be removed from the product
  without affecting its characteristics.
  
• example cartoon box.

Fig Cartoon box of green tea Shampoo
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Packaging of green tea Shampoo

• 3.Tertiary or transit packaging green tea
• Tertiary packaging is the boxes, wooden
  pallets, boards and plastic wrapping used to
  deliver large loads. example Wooden crate

Fig Wooden crate of green tea Shampoo
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Labelling of Green tea shampoo
SG tea Shampoo


Green tea Shampoo


Ingredients


Green tea extract , Aloe vera , Sodium
Lauroyl Lactylate , Alcohol Denatured (38B,
Lavender) , Deionized water , Camellia , Citrus
Grandis , Sodium Phytate , Sweet Almond Protein ,
Glycerin , Urtica Dioica , Xanthan Gum , Ascorbic
Acid , Tocopherol , Avena Sativa Straw Extract ,
Lemon Peel Oil , Na methyl paraben ,lauryl
glycoside

Use
used as anti-dandruff,conditioner and help to
hair grow
Caution Stay away from
children and avoid contact with eyes

Storage It should be stored in a colorfull or
black bottle .
Batch no
123-04-89


License no QLB045

MFG
date 15 November 2014

EXP
date 15 November 2014


Price 200 BDT


EWU Pharmaceutical Ltd
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Marketing of green tea shampoo

• SWOT analysis

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Marketing of green tea shampoo

• SWOT analysis
• S- Strength
• W- Weakness
  
• O- Opportunities
• T- Threats
  
• 1.Strength of the product
• It is better than any chemical shampoo.Side
  effect and drug interaction is very less of these
  Shampoo.This shampoo can be used for growing new
  hair and increasing strength of hair.It is cheap.
• 2.Weakness of the product
• For being naturual pproduct it can be degraded
• 3.Opportunities of the product
• It is a new type of shampoo. So there is a huge
  chance of profit.
• 4.Threats of the product
• Other company can launch this type of shampoo
  which is threat for our company.
• Analyses of these factors are very important part
  of marketing.

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Marketing of green tea shampoo

• Future of green tea shampoo
• Growing demand in herbal products worldwide day
  by day.

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Marketing of green tea shampoo

• Priorities in the product
• There should be some unique properties,
  which will attracts customer to choose this
  product over other products available in market.
  These properties have to be highlighted during
  marketing. As for example
• Eco friendly
  
• Broader spectrum of activity
• Technologically advanced
• Natural ingredients
• Health safety
• Extended duration of action
• Cost effective
• Magical recovery

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Marketing of green tea shampoo

• Target population
• The common target population of the Green tea
  shampoo will be specially the men and women of
  above 4o years old. But there are lots of 25-30
  above population who facing hair fall problems
  and people concerned about their hair condition.
  People of all ages can use this shampoo so there
  will be plenty of target people on whom we can
  concentrate our product . This matter should be
  considered during target population.
• Market survey
• Before going to bulk manufacturing it is
  essential to estimate how much amount has to be
  produced. Wrong estimation may lead market
  failure. For perfect estimation several steps may
  be taken
• Production of test/ pilot batch
• Consumer feedback
• Evaluation of the feedback

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Marketing of green tea shampoo

• Advertisement
• Advertisement is a form of marketing communi
  cation used to encourage, persuade, or manipulate
  an audience (viewers, readers or listeners
  sometimes a specific group) to take or continue
  to take some action. Most commonly, the desired
  result is to drive consumer behavior with respect
  to a commercial offering. It is best way to
  introduce the product.

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Marketing of green tea shampoo

• Promotional Offer
• Sales promotion includes several communications
  activities that attempt to
• provide added value or incentives to consumers to
  stimulate immediate sales.
• These efforts can attempt to stimulate product
  interest, trial, or purchase.
• Most commonly, the desired result is to drive
  consumer behavior with
• respect to a promotional offering.

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Marketing of green tea shampoo

• Survey Questions
• Personal Question
• Name Age
  Gender
• Product related Question
• How often do you use shampoo?
• Which kind of shampoo do you prefer?
• Describe the way you tend to buy shampoos?
• As a new product in the market would you like to
  use it regularly?
• Did you find the container convenient?
• Did you notice any beneficial effect upon using
  the new formula?

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Marketing of green tea shampoo

• Product related Question
• What sort of beneficial effect?
• After using the shampoo have you faced any
  allergic reaction?
• Do you like the color of the product?
• Do you like the smell?
• Is the consistency or texture suitable for your
  handling?
• Will you like to repeat purchase of the product?
• Will you recommend the product to your friends
  and family?
• Any suggestion regarding our product (describe)

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Do you have any Question
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