Googles new App Inbox and its effect on email marketers - PowerPoint PPT Presentation

About This Presentation
Title:

Googles new App Inbox and its effect on email marketers

Description:

Check out this presentation to know about how Google's new app is going to change the entire email marketing scenario and what measures can be taken to remain unaffected by Google's this new update. – PowerPoint PPT presentation

Number of Views:178

less

Transcript and Presenter's Notes

Title: Googles new App Inbox and its effect on email marketers


1
Googles New app inbox
  • People like to open emails more on smart phones
    mobile devices.

2
Mobile phones Emails
  • Now a days, more people are accessing internet on
    their mobile phones.
  • Thus Smartphone's are also being used for
    accessing business emails.
  • The penetration of people accessing internet over
    mobile is increasing rapidly.

3
Plan your campaigns smartly
  • Email marketers have to change there strategy to
    target users accessing mails in mobile phones to
    maintain desired open rates.

4
Only important mails
  • Googles latest inbox APP allows you to integrate
    with your Gmail account.
  • This APP facilitates users to view only those
    mails which they consider important.

5
1. Features of new Gmail APP.
  • Gmail has expended the categories created last
    year.
  • These categories helps in classifying the mails
    which have similar content.
  • Inbox is smart enough and can be trained to
    filter mails that you consider important.

6
New Inbox App by Gmail
7
2. Feature of new Gmail App
  • This app facilitates users to filter out
    important details from each email.
  • That is even if you have the good content in your
    campaigns, customers will hardly see it until
    they open the mail completely.

8
Emails are prioritized for Smartphone users
9
3.Feature of New Gmail App
  • This App facilitates users to customize reminders
    so as to prioritize their task.

10
New strategies which may be a game changer
  • Through there are no absolute way to overcome
    this new Gmail App, but few points which may get
    you high open ups are
  • Best Subject line
  • Responsive design
  • Segment Gmail Users
  • Attractive images
  • Get good content

11
Strategies to be followed by ESPs
  • Focus on subject line, the subject line now
    becomes more important.
  • Subject line must be compelling enough to
    initiate high response rate from the recipients.

12
Use A/B Split testing for subject line
  • Determine the best subject line by using A/B
    split test to find suitable subject line.

13
2 Responsive design
  • Still many companies send non-responsive mailers.
  • Sending non responsive mailers will cause loosing
    your customers.

14
3. Segmenting Gmail Users
  • Segmenting tool helps to classify Gmail users and
    non-Gmail users.
  • Mobile analytical tool helps in keeping record of
    mobile openers.

15
4. Attractive Images
  • Composing mailers with eye catching images can
    really boost open rates for your email campaigns.

16
Good content for high open-up
  • Keep your mailers fresh and exciting with new
    offers or new products.
  • Dont bore your customers with stale information
    which deteriorate open rate of your campaign.

17
Thank You
  • Follow us on social media pages
  • Website - http//www.icubes.in
  • Blog - http//icubes.in/blog
Write a Comment
User Comments (0)
About PowerShow.com