Is Your Company Guilty Of Making These Branding & Marketing Mistakes?

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7 Branding Mistakes
Avoid
You Want To Making
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Mistake 1 Lack of Strategic Planning
When most business owners think about creating a
brand for their businesses, they immediately
think about cool logos, or thinking up amusing
taglines. Yet effective branding goes so much
deeper than this. The object may be to attract
attention on one level, but branding is also used
to form a distinguishable image in your
customer's minds that they can use to relate to
your business over that of your competitors.
Strategic Planning
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Take the time to plan your strategy for branding,
and think about more than just being funny or
clever.
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Mistake 2 Overlooking the Visual Aspect
When customers think of a brand name they
associate with, they often think in images.
Successful businesses more often then
not incorporate a visual aspect into their brand
that can include a picture or graphic, symbol in
the logo that represents the company, or even a
character/mascot (think lucky charms cereal
leprechaun)   Even without seeing the associated
company name written down, everyone knows what
the Golden Arches represents all around
the world. As a new starup, make sure to think
about how you can include a visual aspect to
represent your brand.
Visual Aspect
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Mistake 3 Inconsistency
Instilling your brand into the minds and memories
of customers can only be done if you are
consistent about using the same business name,
the same logo and the same tag line on all your
marketing material. This means your business
card logo needs to look like the one on your
website and on the sign outside your business
premises.
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Mistake 4 Inefficient Marketing Strategy
There are plenty of businesses around the place
that have gone to the effort of creating a
strong, memorable brand, but they don't have a
marketing strategy in place to get that brand out
where it belongs.   Having a strong visual brand
will do you no good if you only focus on
advertising your business over the radio. Your
customers can't see your brand by listening to an
ad over the radio. Creating a catchy tagline that
works well on the radio won't work for you if it
doesn't really capture the essence of your
business in other marketing avenues.
Marketing Strategy
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In order for your branding efforts to really have
a positive effect, you need to work on ways to
get your brand out into the public's awareness in
as many ways as possible. This includes finding
ways to imprint your brand over and over so that
customers can see, hear and relate to your
business name in more ways than one.
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Mistake 5 Not Branding Your Core Service
While your business name and business logo are
both important factors, your tagline needs to
encompass your business's core service exactly.
However, it needs to be done in such a way that
it entices customers to think about your business
over your competitors. Think about Wal-Mart's
tagline "Always lower prices. Always." Their
tagline tells customers exactly what to expect
and exactly what they'll get.
Branding Core Service
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A strong tag line should be around three to six
words that really highlight the central core
product or service your business provides in some
way that sticks in a customer's mind. Imagine
if Wal-Mart's tagline said "we sell stuff in a
big store. It really doesn't have the same
effect, does it?
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Mistake 6 Trying to Please Everybody
Too many startup businesses try hard to please
everybody. They work on ways to try and figure
out a logo or tagline that will hopefully appeal
to a majority audience. However, this line of
thinking doesn't have a direct focus to your
intended target audience.   Think carefully about
the type of people who are most likely to be your
customers. They will want your specific product
or service, so direct your efforts appealing to
those prospective customers you really want to
attract.
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Mistake 7 Using Clichés
One of the biggest issues many startup businesses
face when trying to think of a memorable logo, a
strong business name and an effective tagline is
falling for using clichés. Using a tagline that
says your business is the 'best product on the
market' isn't taken seriously by most people, as
it's an overused phrase. Instead of trying to
claim your business is the best, or cheapest, or
highest quality, work on ways to prove these
things through your business actions.
Using Clichés
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The branding mistakes outlined are among the more
common ones made by many startup businesses. Even
established businesses have been known to make
some of these too.
So when you're thinking about creating your
business's brand, keep some of these mistakes
In mind and do what you can to avoid making them.
Start Building Your Brand. Have A Custom Logo
Designed For Under 50
Visit www.LogoNerds.com Today!
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7 Branding Mistakes
Avoid
You Want To Making
Believe It Or Not, You Can Have a Professional
Custom Logo Designed For Under 50
Visit www.LogoNerds.com Today!