What are the different types of advertising media - Global Advertisers

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What are the different types of advertising media?

• Selection of the media outlet through which
  an ad will be presented has important
  implications for the success of a promotion. Each
  outlet possesses unique characteristics, though
  not all outlets are equally efficient for all
  advertisers.  Therefore, choosing the right media
  can be a time consuming operation requiring the
  marketer to balance the pros and cons of each
  choice. While only a few years ago marketers
  needed to be aware of only a few media outlets,
  todays marketers must be well-versed in a broad
  range of media choices. The cause for the
  uprising number of media outlets lays with
  advances in communication technology, in
  particular, the Internet.  The different types of
  advertising media are listed below   
  Television    Radio    Print
  Publications    Internet    Direct Mail   
  Signage    Product Placement    Mobile
  Devices    Sponsorships    Other Media
  Outlets

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