Teaching Business Communication? Another Disruptive Technology--Mobile--Is Shaking Up the Field - PowerPoint PPT Presentation

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Teaching Business Communication? Another Disruptive Technology--Mobile--Is Shaking Up the Field

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If you teach business communication, you'll want to learn more now about another disruptive technology--mobile--that is shaking up the field, even more than the Internet. – PowerPoint PPT presentation

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Title: Teaching Business Communication? Another Disruptive Technology--Mobile--Is Shaking Up the Field


1
Teaching Business Communication? Another
Disruptive TechnologyMobileIs Shaking Up the
Field
  • Bovée and Thill
  • Business Communication Today, 13th Ed.Excellence
    in Business Communication, 12th Ed. Business
    Communication Essentials, 7th Ed.

2
Mobile Communication An Essential Part of
JetBlues Communication with Customers
3
JetBlues Customers Use Twitter Most
Often on a Mobile Device
4
JetBlue Has a Mobile-Friendly Website and
Smartphone Apps
5
JetBlues Focus Is on Digital, Social, and
Mobile Communication
6
Mobile Communication Is a Game Changer
Venture Capitalist Joe Schoendorf says, Mobile
is the most disruptive technology that I have
seen in 48 years in Silicon Valley.
Research Maribel Lopez calls mobile the biggest
technology shift since the Internet.
7



  • Mobile Apps Help Companies Form Closer Customer
    Relationships

8
Companies Are Integrating Mobile Technology
Throughout Their Organizations
9
Globally, a Mobile Device Is the Primary Way
People Access the Internet
10
Mobile Is the Primary Communication Toolfor Many
Business Professionals
11
Half of U.S. Consumers Use Only a Mobile Device
for Their Online Search Needs
12
Smartphones Have Become Intensely Personal Devices
13
Wearable Technologies Will Contribute
to a Shift in Behavior
14
Social Media Pioneer Nicco Mele Coined
the Term Radical Connectivity
15
Mobile Can Result in Reduced Costs
16
Formatting for Mobile Creates Challenges for
Creating and Consuming Creation
17
Mobile Users Are Often Multitasking,
Which Results in Limited Attention
18
Most of the Rise in Social Communication
Has Been Made Possible by
Mobile Devices
19
Users Expect Websites to Be Mobile Friendly
20
Mobile Communication Has Put Pressure on
Standards of Grammar, Punctuation, and Writing in
General
21
Location-Aware Content Enhances the Mobile
Experience
22
Mobile Devices Create Security and Privacy
Concerns
23
Mobile Tools Can Enhance Productivity and
Collaboration
24
Mobile Connectivity Can Accelerate
Decision Making and Problem Solving
25
The Use of Communication Technologies
in Other Countries
Varies Widely
26
Mobile Devices Can Be Used to Communicate
with Someone in
Another Language
27
Modify Design and Layout of Messages to Fit
Smaller Screen Sizes
28
Organize with a Linear Flow from the Top to the
Bottom of the Message
29
On Mobile Devices, the Inverted Pyramid Style of
Writing Is Generally Preferred
30
Write Shorter and More Focused Messages and
Documents
31
Use Shorter Subject Lines and Headings
32
Use Shorter Paragraphs
33
(No Transcript)
34
2014
35
2014
36
2016
37
2017
38
2019
39
  • Business communication instructors who dont
    recognize now that mobile should be integrated
    throughout their textbook and be a central part
    of their course will rapidly experience the
    declining relevancy of their course to todays
    students.
  • Youve just seen a slide presentation that
    outlines just some of the coverage of mobile
    business communication in the 2015 editions of
    Bovée and Thills business communication
    textbooks
  • Business Communication Today, 13th Edition
    available January 2015
  • Business Communication Essentials, 7th Edition
    available January 2015
  • Excellence in Business Communication, 12th
    Edition available June 2015
  • Mobile business communication will be covered as
    it relates to chapter content in every chapter of
    the books listed above. Please visit this page to
    order examination copies of Bovée and Thill
    textbooks. Also, see the authors blog for a
    wealth of free teaching materials.

40
 Teach Your Students about Mobile Business
Communication by Adopting One of Bovée and
Thills 2015 EditionsThe Rise of Mobile as a
Communication PlatformHow Mobile Technologies
Are Changing Business CommunicationThe Unique
Challenges of Communication on Mobile
DevicesEthical and Legal Issues in Mobile
CommunicationMobile Communication
EtiquetteUsing Mobile Tools for Collaboration
and TeamworkMobile Variations in Cross-Cultural
CommunicationAdvantages and Disadvantages of
Mobile MediaWriting and Reading on Mobile
DevicesMessage Design and Formatting for Mobile
DevicesOptimizing Content for Mobile
DevicesMobile Considerations in Social
Networking, Blogging, Video, and Other
MediaUsing Mobile Technologies to Improve
Routine CommunicationCreating Promotional
Messages on Mobile DevicesVisual Media on Mobile
DevicesResearch Using Mobile DevicesUsing
Mobile Devices in PresentationsMobile Devices in
the Job Search ProcessMobile Aspects of Personal
Branding
41
A Complimentary Set of Seven Infographics about
Mobile Business Communication Is Available on
SlideShare. Click each infographic to see it full
screen.
42
Visit Bovée and
Thills Online Magazine, How the
Mobile Revolution Is Changing Business
Communication.
43
"Bovee and Thill are the only authors who explain
and illustrate in every chapter (in the texts
listed on the first slide of this presentation)
how mobile is revolutionizing business
communication. Surprisingly, no other business
communication authors cover mobile business
communication, which should tell you everything
you need to know about which authors keep their
textbooks current.
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