Title: Teaching Business Communication? Another Disruptive Technology--Mobile--Is Shaking Up the Field
1Teaching Business Communication? Another
Disruptive TechnologyMobileIs Shaking Up the
Field
- Bovée and Thill
- Business Communication Today, 13th Ed.Excellence
in Business Communication, 12th Ed. Business
Communication Essentials, 7th Ed.
2Mobile Communication An Essential Part of
JetBlues Communication with Customers
3 JetBlues Customers Use Twitter Most
Often on a Mobile Device
4JetBlue Has a Mobile-Friendly Website and
Smartphone Apps
5JetBlues Focus Is on Digital, Social, and
Mobile Communication
6Mobile Communication Is a Game Changer
Venture Capitalist Joe Schoendorf says, Mobile
is the most disruptive technology that I have
seen in 48 years in Silicon Valley.
Research Maribel Lopez calls mobile the biggest
technology shift since the Internet.
7 - Mobile Apps Help Companies Form Closer Customer
Relationships
8Companies Are Integrating Mobile Technology
Throughout Their Organizations
9Globally, a Mobile Device Is the Primary Way
People Access the Internet
10Mobile Is the Primary Communication Toolfor Many
Business Professionals
11Half of U.S. Consumers Use Only a Mobile Device
for Their Online Search Needs
12Smartphones Have Become Intensely Personal Devices
13Wearable Technologies Will Contribute
to a Shift in Behavior
14Social Media Pioneer Nicco Mele Coined
the Term Radical Connectivity
15Mobile Can Result in Reduced Costs
16Formatting for Mobile Creates Challenges for
Creating and Consuming Creation
17Mobile Users Are Often Multitasking,
Which Results in Limited Attention
18Most of the Rise in Social Communication
Has Been Made Possible by
Mobile Devices
19Users Expect Websites to Be Mobile Friendly
20Mobile Communication Has Put Pressure on
Standards of Grammar, Punctuation, and Writing in
General
21Location-Aware Content Enhances the Mobile
Experience
22Mobile Devices Create Security and Privacy
Concerns
23Mobile Tools Can Enhance Productivity and
Collaboration
24Mobile Connectivity Can Accelerate
Decision Making and Problem Solving
25The Use of Communication Technologies
in Other Countries
Varies Widely
26Mobile Devices Can Be Used to Communicate
with Someone in
Another Language
27Modify Design and Layout of Messages to Fit
Smaller Screen Sizes
28Organize with a Linear Flow from the Top to the
Bottom of the Message
29On Mobile Devices, the Inverted Pyramid Style of
Writing Is Generally Preferred
30Write Shorter and More Focused Messages and
Documents
31Use Shorter Subject Lines and Headings
32Use Shorter Paragraphs
33(No Transcript)
34 2014
35 2014
36 2016
37 2017
38 2019
39- Business communication instructors who dont
recognize now that mobile should be integrated
throughout their textbook and be a central part
of their course will rapidly experience the
declining relevancy of their course to todays
students. - Youve just seen a slide presentation that
outlines just some of the coverage of mobile
business communication in the 2015 editions of
Bovée and Thills business communication
textbooks - Business Communication Today, 13th Edition
available January 2015 - Business Communication Essentials, 7th Edition
available January 2015 - Excellence in Business Communication, 12th
Edition available June 2015 - Mobile business communication will be covered as
it relates to chapter content in every chapter of
the books listed above. Please visit this page to
order examination copies of Bovée and Thill
textbooks. Also, see the authors blog for a
wealth of free teaching materials.
40 Teach Your Students about Mobile Business
Communication by Adopting One of Bovée and
Thills 2015 EditionsThe Rise of Mobile as a
Communication PlatformHow Mobile Technologies
Are Changing Business CommunicationThe Unique
Challenges of Communication on Mobile
DevicesEthical and Legal Issues in Mobile
CommunicationMobile Communication
EtiquetteUsing Mobile Tools for Collaboration
and TeamworkMobile Variations in Cross-Cultural
CommunicationAdvantages and Disadvantages of
Mobile MediaWriting and Reading on Mobile
DevicesMessage Design and Formatting for Mobile
DevicesOptimizing Content for Mobile
DevicesMobile Considerations in Social
Networking, Blogging, Video, and Other
MediaUsing Mobile Technologies to Improve
Routine CommunicationCreating Promotional
Messages on Mobile DevicesVisual Media on Mobile
DevicesResearch Using Mobile DevicesUsing
Mobile Devices in PresentationsMobile Devices in
the Job Search ProcessMobile Aspects of Personal
Branding
41A Complimentary Set of Seven Infographics about
Mobile Business Communication Is Available on
SlideShare. Click each infographic to see it full
screen.
42 Visit Bovée and
Thills Online Magazine, How the
Mobile Revolution Is Changing Business
Communication.
43"Bovee and Thill are the only authors who explain
and illustrate in every chapter (in the texts
listed on the first slide of this presentation)
how mobile is revolutionizing business
communication. Surprisingly, no other business
communication authors cover mobile business
communication, which should tell you everything
you need to know about which authors keep their
textbooks current.