Storytelling - The Irresistible Power Helps To Build Your Business

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The Irresistible Power Of Storytelling
Helps to attract customers and build your
business
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Its not often that you hear Budweiser and
Shakespeare mentioned in the same breath. But
according to new research from Johns Hopkins
University, the Bards deft application of
storytelling techniques featured prominently in
the beer companys Super Bowl commercial.
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HARDT METHOD
As its name does not indicate, my method is not
"hard"! It is based on simple principles, and
provides support step by step. However, it
requires a personal investment, and voluntary and
rigorous attitude arise, think instead of rushing
out an application, refuse prémâchée work, trust
his creative capital, training ... Beyond its
aesthetic qualities, a successful presentation is
structured to capture the audience from the first
seconds, to address the intimate center of
each. Visual, appropriate and clear elements must
support the report. The presenter must be able to
create a harmonious relationship with the public,
establish a real communication and convincing.
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HARDT METHOD COmprises
H  Humanize presentations are personal. People
connect with other people, and even more so with
people like themselves. A   Analyze so that the
public appreciate your presentation and is
interested in your message, you must know what is
important to HIM, and adapt the benefits of your
proposal (product, service) according to his
expectations. R   Write a story you (your
brand, company, product) have a unique and
inimitable history. Knowing the structure is to
create concrete and memorable where, in par
before there were only abstract data. D   Draw a
striking visual good design increases to 80 the
impact of the presentation. Eliminate silly
pictures and make speak your visual
identity. T   Training Presenter a speaker who
knows his presentation on the fingertips, which
operates its strengths, shows his enthusiasm and
creates empathy with his audience offers an
experience that will live long in the memory of
the public.
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THE STORY OF GISELLE HARDT
I was about 8 years old when I attended for the
first time in a presentation. That evening, I was
able to convince my father to take me with him
without having the slightest idea where he
went. In a large room, some two hundred people
laughed, cried, vibrated, and cheered a great
man, blind since the age of three, who had come
to share the terrible hardships, but also the
great joys of his life. It was magical! This
blind man was delivering his naked soul, exposing
his weaknesses with amazing confidence in his
audience, he guided on a path known only to
himself. The energy and motivation he breathed
his audience remained etched in my memory
indelibly. This first experience was not until
much later gain meaning for me. In my native
country, Brazil, I fired my Masters in Visual
Communication and a Diploma in Fashion Design. In
Belgium I continued my studies Advertising,
Marketing, sales techniques, NLP, along with
painting, writing and theater, which I practiced
as an amateur. My deepest desire was to integrate
different elements to transmit messages more
effectively and creatively.
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THE STORY OF GISELLE HARDT
Over the years, the practical observation in
addition to theoretical knowledge, I learned
gross errors - and more subtle - that we should
not commit. I noted a number of ingredients that
work. More importantly, perhaps, I have learned
that with good advice and proper involvement,
everyone can deal with its strengths and
weaknesses, to develop and deliver a quality
presentation to an audience. Through workshops
and conferences, we have already helped hundreds
of people to tell their stories, to become better
presenters and their projects succeed. Now it's
your turn!
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