The Regional Food Bank of Oklahoma Collaborates with foodtweeks(TM) to Support Struggling Families

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The Regional Food Bank of Oklahoma Collaborates
with foodtweeks(TM) to Support Struggling Families
(1888 PressRelease) Largest Private Hunger-Relief
Organization in Oklahoma to Receive Donations
from Weight Management App. Oklahoma City, OK -
foodtweeks, a free app that combines weight
management with feeding the hungry, announced
that the Regional Food Bank of Oklahoma in
Oklahoma City, OK has joined the ranks of
foodtweeks-affiliated food banks. The food
bank will receive the donations by activating the
community, but in an easy and effective way. All
a member of the Oklahoma City or surrounding
areas need do is, report "tweeking" (cutting
calories from their food) to foodtweeks. The
Regional Food Bank of Oklahoma will receive
donations from foodtweeks in the same amount
that the user had reported saving, enabling the
food bank to distribute an equal number of
nutritious calories to hungry families.
foodtweeks makes it possible for
weight-conscious consumers to serve their
communities by feeding the hungry and all while
cutting calories from their favorite foods in an
easy, enjoyable way. By activating social media
networks through Facebook or Twitter, foodtweeks
users create double or triple the donations to
their local food bank. Telling others will
encourage them to try their own simple ways to
save calories and keep the community healthier
while donating nutritious calories to those in
need.
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"foodtweeks is proud and excited to support the
Regional Food Bank of Oklahoma," said Elisa
Shannon, foodtweeks Executive Vice President of
Partnership Development. "The Regional Food Bank
of Oklahoma is a highly committed and respected
organization that provides outstanding service to
food-insecure members of our community." The
Regional Food Bank of Oklahoma is not only the
largest private hunger-relief organization in the
state, but also meets the need of 53 counties in
central and western Oklahoma. Last year, they
distributed more than 47.9 million pounds of
food, which means it feeds more than 90,000
people each week through its efforts. To raise
awareness for the need in the state of Oklahoma
and engage the community, foodtweeks will step
in and create a space for both with a tool that
will provide weight management tips easy enough
to be used daily. "Using foodtweeks is a
win-win situation for both the user and our
neighbors struggling with hunger," said Rodney
Bivens, Executive Director of the Regional Food
Bank of Oklahoma. "In addition to encouraging the
public to make healthier food choices, a donation
will be made to the Regional Food Bank to help
Oklahomans with inconsistent access to
food." The success of foodtweeks stems from a
unique approach to weight management. Users
simply tell the app what food they are thinking
of buying, eating or preparing. The app instantly
displays images of suggested "tweeks" that remove
enough calories to make a positive difference -
but not in a way that changes the taste or leaves
users hungry. From a crowdsourced picture
database of more than 44,000 images , foodtweeks
provides small changes that show users how to
"tweek" everything from a particular brand of
cheeseburger at a national restaurant chain to
grocery store purchases, and homemade dishes of
every kind.
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foodtweeks is rapidly expanding its partner-base
to food banks all across the nation, with more
joining each week, according to Ms. Shannon,
herself a former food bank executive. Food banks
that wish to affiliate with foodtweeks may
contact Ms. Shannon by email at elisa ( _at_ )
foodtweeks dot com dot Jay Walker, the inventor
of foodtweeks, is also the chairman of Patent
Properties and curator of TEDMED, the health and
medicine edition of the famous TED conference. A
noted entrepreneur, Mr. Walker has founded three
companies that serve more than 50 million
customers. He is best known as the creator of
Priceline, which brought a new level of value to
the travel industry. http//www.foodtweeks.com ht
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