Kenya: Steady Growth Expected as Operator Dynamics Set to Change

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Kenya Steady Growth Expected as Operator
Dynamics Set to Change
One-Stop Shop for Business Information
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Summary
Kenya Steady Growth Expected as Operator
Dynamics Set to Change, a new Country
Intelligence Report by Pyramid Research, offers a
precise, incisive profile of Kenyas mobile and
fixed telecommunications markets based on
comprehensive proprietary data and insights from
our research in the Kenyan market. Published
annually, this presentation-quality,
executive-level report provides detailed analysis
of the near-term opportunities, competitive
dynamics and evolution of demand by service type
and technology/platform across the fixed
telephony, broadband and mobile in addition to a
review of key regulatory trends.
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Synopsis
This Country Intelligence Report provides an
executive-level overview of the
telecommunications market in Kenya today, with
detailed forecasts of key indicators up to 2018.
It delivers deep quantitative and qualitative
insight into Kenyas telecom market, analyzing
key trends, evaluating near-term opportunities
and assessing risk factors, based on proprietary
data from Pyramid Researchs databases. The
Country Intelligence Report provides in-depth
analysis of the following Kenya in a regional
context a review of market size and trends
compared with other countries in the region.
Economic, demographic and political context in
Kenya.
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The regulatory environment and trends a review
of the regulatory setting and agenda for the next
18-24 months as well as relevant developments
pertaining to spectrum licensing, national
broadband plans, number portability and more.
The service evolution a look at the change in
the breakdown of overall revenue by fixed and
mobile sectors and by voice and data between 2013
and 2018. The competitive landscape an
examination of key trends in competition and
service providers performance, revenue market
shares and expected moves over the next 18-24
months. Main opportunities this section
details the near-term opportunities for
operators, vendors and investors in Kenyas
telecoms markets.
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Key Findings
In 2013, Kenya was the 13th largest telecom
services market in Africa the Middle East, with
estimated revenue of US2.0bn or 4.5 of GDP, a
13.9 increase on the previous year. Mobile data
was the most important growth driver, generating
149m more revenue in 2012 than in 2013.
Pyramid Research expects to see overall service
revenue grow at a 5.2 CAGR over the 2013-2018
period. The fixed/mobile revenue split is not
expected to change significantly over the
forecast period, with the share of fixed services
remaining at around 5 of total revenue.
Adoption of 3G technologies is at 16 of the
mobile subscription base we project this will
grow as operators continue to expand their
networks. Although there has been much talk about
the rollout of LTE, so far none of the operators
have been issued with a license.
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Reasons To Buy
This Country Intelligence Report helps
executives build proactive, profitable growth
strategies by offering comprehensive, relevant
analysis of Kenyas telecommunications market
based on insights directly from the local market
players. The report offers a wealth of data on
the telecom markets, with the mobile and fixed
segments examined in detail. The competitive
landscape and the major players are given extra
attention, enabling local players or prospective
market entrants to gain the insight they need.
The broad but detailed perspective will help
operators, equipment vendors and other telecom
industry players to succeed in the challenging
telecommunications market in Kenya.
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Table Of Content

1. Executive summary
2. Market and competitor overview
3. Regional context
4. Economic, demographic and political context
5. Regulatory environment
6. Demand profile
7. Service evolution
8. Competitive landscape
9. Major market players
10. Segment analysis

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• Kenya Steady Growth Expected as Operator
  Dynamics Set to Change

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