Title: Internet Marketing is Best Strategies for Advertisment
1 Internet Marketing and Marketing Mix
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2Overview
- Strategies are developed for products bough in
stores is called internet marketing - A good seller knows precisely what the nature of
their target customers is, what their buying
behavior - Earlier Marketing could be delineated as a
process of communicating information about a
product or service in terms of the features it
offers, the need it fulfills, the price, the
unique selling points etc. - It is monitoring the success rate of the
communication activities, about seeing what
clients want, developing a demand for products,
about understanding and determining. - There are a number of tools within the concept
of marketing
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3Internet Marketing
- Internet Marketing is also referred to as online
marketing or E-Marketing. - Internet Marketing has broadened the overall
marketing mix by adding to both Promotion tools
and the place - Internet Marketing can be defined in simple words
as a process of marketing in which the internet
is used for communicating about a product or
service
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4Specialized Functions
- Net Marketing is a very vast concept so can be
split down into - further specialized functions
- Social Media Marketing - Marketing activities
are using advanced - communication tools such as Facebook,
Twitter, etc. These - instruments are likewise mentioned to as
social media tools. - Email Marketing Marketing activities using
email - Web Marketing Marketing activities done
through your own web - site, e-commerce portals, promotional sites,
blogs, search engines - and so on.
- Mobile Marketing Marketing activities using
Mobile.
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http//badcatinteractive.com
5Feature of Internet Marketing
- Reaching the target customers more quickly
- Increase in Sale
- Higher reach
- Better analytics
- Each product receives equal attention
- Offering different payment methods
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6Marketing Mix
- There are a number of tools within the concept of
marketing. One such tool is the Marketing mix. - The development of the internet has brought about
the development of an entirely new concept called
Internet Marketing.
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7Marketing Mix
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84Ps of Marketing
Internet Marketing influence the 4Ps of
Marketing Product A good marketer knows that
marketing is done on the basis of
facts and not assumption Price- With the
increasing real estate prices, Internet marketing
is like a boon for store
owners Place- Internet marketing has given a
brand new platform where buyers and
sellers interact. Promotion- This is where
internet marketing plays the largest part.
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9Thank you
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