How to Submit Press Releases - PowerPoint PPT Presentation

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How to Submit Press Releases

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Learn how to submit press releases with this presentation! Learn more at – PowerPoint PPT presentation

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Title: How to Submit Press Releases


1
E-Press Releases
2
E-Press Release Training
3
Printed News is DEAD!
www.newspaperdeathwatch.com
4
CRUSHED by Lost Ad Revenue!
Craigslist CRUSHED hundreds of newspapers!
5
But Something Bigger Happened!
Consumers given freely available choice!
6
What Does This Mean for You?
Your brand messaging easily reaches global
audiences!
7
These Things No Longer Matter
Whether mainstream media listens
What others consider newsworthy
Print media subscribers and readers
Large cash investment in press
Location restrictive distribution
8
In The Old Days!
Small groups of insiders controlled local and
global conversations
9
So What Matters Smarty Pants?!
Online Strategy!
10
Where Do You Begin?
11
You Define News Using Keywords!
Uh? Meaning what?
12
Web 2.0 Model Driven by Search!
Write Release
Edit Release
Keywords
Distribution
Readership
13
Keywords Position News Online!
Release Indexed
Served on Websites
Audience Search
14
Press Release Delivery Platforms
Desktop
Radio
Television
Laptop
Tablets
Cellular
15
What Easy Release Sites Mean for You?
Internet press distribution levels the playing
field!
16
Types of Press Releases
General News
Launch
Product
Executive
Positioning
Event
17
Press Releases Should Answer
Who
Does what
What
Happened
When
Will it Occur
Where
Is it Located
Why
Reader Cares
18
Old Model Emphasized Barriers..
Its not WHAT you know but WHO you know!
19
Web 2.0 Has NO Barriers!
Networking
Directories
Blogs
Press Feeds
Forums
Search
Sharing
News Sites
Social Sites
20
Next Level Release Style VIDEO!
21
Take Online Classes NOW!
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