Fixing The SEO Conversion Challenges For Your Online Store

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Fixing The SEO Conversion Challenges For Your
Online Store
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Conversion Rate Optimization is one of the
biggest challenges faced by most online
retailers. Most of these retailers expend a good
amount to hire SEO services provider company in
New York ensuring optimum visibility and traffic
on the site.
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However, if you are still facing challenges here
are some quick fixes to your SEO strategies
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Searchers VS Direct Visitors
Direct visitors come to your site with a purpose
and they search for your company with deliberate
use of your name and URL or address for that
instance. They land on your home page and make
purchases or compare prices.
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Searchers on the other side, enter a few words in
the search queries and the search engines decide
the best sites to display. Every page is ideally
a landing page in natural search and thus, if
your pages are not optimized chances are that you
dont get enough traffic from the searchers.
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Calls to Action
As every page is a unique landing page in the
natural search, take an advantage of each page
and make sure that every landing page yields
maximum benefit. Associating call to action with
every landing page will help.
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Make sure that the calls to action are placed
aptly on every page. Ideally place calls to
action on every page and see that there is an
increase in the cross selling and upselling.
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Show urgency and write an attention grabbing copy
for your landing pages. Hire SEO services
provider company in New York to make it work for
you.
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Display, Merchandising and Categorization
When random searchers come to the store, they
would like to easily able to find the desired
product in your store. For this to happen, it is
vital that your display, merchandising and
product categorization are just spick and span
and the in-search functionality is accurate. If
there is any bug here, your visitors will easily
bounce back.
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Audience Confusion
SEO issues normally come into picture when you
cater to the multiple audiences with the same
keywords. If the audience A lands into the wrong
product pages and vice versa, your SEO efforts
will go futile.
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Make sure that the respective audience gets
connected to the content targeted towards them,
otherwise they will not convert and you might
still end up paying for the ad campaigns. Analyze
the search analytics data and identify if the
audience is landing where you exactly want them
to land.
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Following the above mentioned practices, you will
be able to easily procure good rankings on the
search engines and not only that, but you will
also be able to convert more customers from the
searchers group.
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Continue to apply ethical SEO like use of good
search friendly keywords, apt descriptions,
reviews and ratings, eliminating poor back
linking, etc. If you still find issues, hire SEO
services provider company in New York.
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Address QualDev 179B Old South Path City
Melville State New York Zip Code - 11747 Phone
631.236.5408 Fax [phone] Email
info_at_qualdev.com
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Qualdev