Creating a Great Website and making it successful

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Creating a Great Website and making it successful

• Do you know how many websites are there on web? 
  According to pingdom there were 634 million
  websites as of December 2012 and more than 50
  million websites are being added every year.  

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Only few thousand websites have good traffic and
where there is traffic there will be conversions
and this will surely reflect on the companys ROI.
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What about the other websites? They will just be
present on the web without much impact, with very
few visitors, high bounce rate, and zero
enquiries. Hence, it is very important to
carefully plan the launch of a website even
before registering its domain name. Care must
be taken in both technical and business aspects
to make a website successful. I have listed few
tips on creating a website and making it a
success.
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Domain Name for your website
Domain name is a one of the crucial factor which
you need to carefully decide while planning for a
website. Domain names should be short, simple,
and easy to type and remember. Domain name
should preferably be a .com because many people
still type brandname.com by default. 
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We cannot blame them as they are used to it
therefore, it is better to choose a .com domain.
And most importantly domain name should not
include a word which is present in big brands
like yahoowebdesigning.com etc. If you choose a
big brand name in your domain then your domain
will always be below them as their brand name and
online presence will be very large. 
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It is always better to Google and check if any
big company has similar domain segment in their
domain name before you finalize on name. If you
do find something similar it is advisable to
choose a different name. And most importantly
do not buy a exact match domain, for example, you
have a hotel based in London.
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You should not choose domains like
hotelinlondon.com because it is similar to
keyword associated with your domain. It is
always better to choose something unique like
The Majestic . Google doesnt like exact
match domain and there are cases where it has
penalized websites for this . There was a
algorithmic update last year on this in google
called EMD update   .
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For details information on how to purchase a
domain go through this article click here. I
have listed some websites which can help you find
good domain name . http//www.domjax.com/ http/
/www.namestation.com/ http//www.domainsbot.com/
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Website Design
Design is what attracts your visitors to stay on
your website, and hence it is very important.
Based on the nature of your business, you
should plan out a web strategy which pleases most
of your customers. Some of the factors you
should list down include
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• The goal of your website
• Analyse what a ideal customer would expect from
  your website
• Can a visitor locate what he looking for on your
  website
• Do not compromise on design quality
• Plan out the latest market standards web 2.0
  enterprise

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f you have a good budget  then contact the best
agencies available in your locality. If you
have a limitation  on your budget. Dont worry,
now-a-days you get predesigned templates at
affordable prices. You can check Woothemes , Ele
gant themes , etc Hire a web designer from
portals like odesk , freelancer.com etc . 
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There are some disadvantages of using freelancers
for designing your website but if you get a good
designer who is skilled and punctual then what
more is required. After the website is ready
check with w3 validator to see if there are any
coding errors If there are then ask your
developer to take care of it.
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Also take care of all the on-page, and SEO while
designing the website itself because it is easy
and more effective to optimize a website at the
time of development.
Fresh quality content is very important
After your website design is ready, the next step
is towards planning good quality content for you
website.
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Content on the website should be easy to
understand, descriptive and should be written in
simple English. It is always better to get all
the pages written by a single person because it
maintains the quality. If youre a good content
writer then you can take care of this by yourself
or else you might have to get a content writer do
this work for you.
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Also it is important to inform them to include 3
to 4 of keywords related to your business.
Content should be relevant to your nature of
business. Do not use too many ideas in a
paragraph, use one in each paragraph. Use links
wherever it is necessary.  I would suggest you
to use a readable and sharable content only then
your content strategy would be successful. You
can also find a good writer at HARO
http//www.helpareporter.com/ 
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Problem free hosting is mandatory
Once your website and content is ready you need
to look out for good quality hosting. Hosting is
a very crucial part of your website performance.
Your servers should have good uptimes and IPs
address provided by the company should not be
spammed i.e. 
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while purchasing hosting space look out for
companies who have strict spam rules like
hostgator, godaddy etc . These will help you
from being penalized or spammed. Look out for
companies who will support you to scale up over a
period of time. My advice to you would be, never
to choose low cost or free hosting. In-fact
free hosting is very dangerous for your brand
reputation because they will display ads next to
your web page.
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Go for shared hosting to start with use companies
like hostgator , godaddy , network solutions etc
. Once your website scales up move to a
powerful server like a VPS, or dedicated based on
your requirement. Once the website is launched
get reviews from your friends and well wishers.
For few days, based on their input, implement the
changes and spend time on making it perfect. 
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Your website with good design, content and
hosting is now ready, but is this enough?. No,
you need to start thinking about getting more
visitors to your website. Audience related to
your niche should visit your website . For that
you need to plan out Search Engine Optimization
strategy,  social media activities, etc. I am
giving you a brief outline of these next slides
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Search Engine Optimization
Search Engine Optimization is a mixture of art
and technical aspects. You have probably taken
care of on-page optimization while creating a
website but, that will not be sufficient.
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You need to dig deep into your website using
tools like pingdom to check each pages load time
as Google loves speed. If you find web pages to
be heavy ask your developer to remove unwanted
CSS and reduce the size of each webpage as much
as possible.  Once your speed stats are okay
look into your links and check for broken links,
use tools like Screaming frog to see how your
websites is seen by spiders. If you find any
broken links ask your developer to fix them. 
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Take care of all aspects of website optimization
like 301 redirection, 404 error page
optimization, anchor text optimization, image
optimization, alt tag optimization, Title tag,
Meta tag, keywords optimization. You should
have a close look at internal link structure,
sitemap updation and update the same in Google
webmasters tool regularly. There are more than
200 factors on which Google decides the position
of website for a search query. 
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So it is important to hire a good SEO consultant
or a digital marketing agency to take care of
your requirements. You can also try  but using
experienced consultants will  gain good results
and save your time. My suggestion for you Do
Not go for cheap SEO packages or black / grey hat
SEO. You may get results initially but if
Google comes to know you are using black/ grey
hat methods to rank well then probably their
algorithm will penalise you .
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After the release of Google penguin update last
year many sites that were using these unethical
methods have been penalized.  Some good results
oriented SEO consultants can be found in popular
SEO blogs like SEOmoz , Search engine land   etc.
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Social media Shouting
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Social Media is a place from where you can get
lot of online branding for your website, because
you find lot of people under single platform and
it is easy to connect with them online than
offline. Facebook, LinkedIn, Google, Twitter
and many more social media sites can be used for
promoting your website. If you havent signed in
yet for any these sites, register your
website/business today.
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• Basic strategy here is the louder you shout,
  chances of people hearing you is more.
• Social media strategies may differ from business
  to business, below I have generalized some tips
  which can be used for social media marketing
• Use pictures related to your business and share
  them on  popular social media sites because A
  picture is worth a thousand words .

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• Plan for contests and discount coupons for
  people who get connected with you on these social
  media sites.
• Connect your blog with all these social media
  sites so that every blog post gets coverage on
  these sites and it can easily be shared with many
  people using social plug-in.
• Plan your social media road map
• Find the right audience and set your objectives
• Measure your goals and results.

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Paid Ads
You might have seen on many websites there will
be a layout called Ads by google . This is a
banner ad program that google provides .
Similarly when you do a google search for
anything that your looking out for then you can
see ads sections right to your search results ,
thats also a google ad program . 
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So if you have budget you can plan a paid ad
campaign on google , yahoo , bing , youtube etc .
You can also get ads related to your business on
popular social media sites like facebook ,
linkedin ,etc . There are two popular
strategies in paid ads one is CPC cost per
click , second is CPM cost per impression
. Paid ad campaign strategy differ based on
business niche , if you want to know about paid
ads on google visit here .
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Conclusion
I hope you now have a brief idea on how to plan
and execute a good website and get more visitors
for it. Though all the above mentioned steps
are correct, for a website to be successful it
needs to be based on a unique idea. It needs to
solve problems which common people face.
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Examples would be Google which provided a search
bar to search all kind of information and
Facebook which helped people connect with their
friends. If we create a website which is
beneficial to others then we can be a next big
thing after Facebook. 
For more detailed and more posts visit
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