How to Gain Targeted Traffic With Your Content (1)

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Content marketing is likely the most important
type of marketing that your business can ever
engage in. Without content marketing your
business will not make a very big stride toward
creating an effective online presence.
Today, more than ever, having engaging,
informative, relevant and useful content for
your market is an imperative due to the fact that
search engine technology has
changed so much. Not only that - you need to have
a continuous stream of content in perpetuity.
It may seem completely overwhelming to have to
produce content perpetually. But, in this report
you'll learn many ways to create content for
marketing your business, products and/or services.
You'll learn how to come up with ideas for
content and keep the ideas coming. In addition,
you'll learn how to repurpose content so that you
can get more out of each piece of content that
you create. Finally, you'll learn how to market
your content in a way that will bring you more
traffic and more business.
THE DIFFERENT TYPES OF CONTENT YOU NEED
TO MARKET YOUR BUSINESS
When it comes to content, there is a lot more to
it than just blog posts. There are many different
types of content, and as you move forward with
your content marketing strategy you should
consider using as many different types of content
in your marketing as you can.
By mixing up the types of content that you create
for marketing purposes, you create a situation
where everything builds upon the other. Plus, it
makes it more interesting for your audience,
which will make your marketing that much more
sticky.
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Some types of content you have to choose from are
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
Annual reports Apps Articles (on and off your
website) Blog posts (on and off your website)
Books (eBooks and print) Branded content Case
studies Charts Infographics Magazines (online
and offline) Mobile content Newsletters (online
and offline) Online and offline events Online
presentations (slideshare.com) Podcasts Print
content (offline print) Researched
reports Social media Syndicated content Videos
(YouTube.com) Virtual conferences
Webinars White papers
There are probably items on the list that you
didn't initially realize were content that can
help you market your business. By creating a
variety of types of content you keep your
readers interested, plus you attract different
aspects of your target audience based on how they
like to learn about your topic.
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Some people prefer video, others prefer text.
Some love listening to podcasts on iTunes in
their car. By offering many different ways for
your audience to ingest your content, you are
going to bring in more of your target audience.
You don't really have to create every single type
of content listed, but by trying to create as
many different types as possible you'll appeal to
your audience better. Both your current audience
and the new people you attract will appreciate
the variety.
Regardless of what type of content you choose to
use for marketing, it's important that it's
relevant to your audience, engaging, informative,
and asks your audience to do something - called
a call to action (CTA). If you're telling
compelling stories, you'll never really have to
worry about whether or not you're interesting to
your audience --because you will be.
HOW TO PRODUCE CONTENT EFFECTIVELY
When you look at the list of the various types of
content that you can create for your marketing
needs, it can really feel a little daunting. But,
it doesn't have to be. You don't have to do it
all alone. You have options.
1. Hire Ghostwriters to Do It for You
You may have heard of ghostwriters before in
terms of actors or famous people having a
ghostwriter to help them write their manuscript,
typically about their life. Well, you can also
hire a ghostwriter to write any of the above
mentioned types of content for you, and you
don't have to tell anyone you hired a ghostwriter
- you can put your name on it as the author.
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You can give as much input to the project as you
want, providing outlines and research notes to
the writer, or you can let them do it all from A
to Z. It depends on what you're comfortable with.
Some people choose to give the ghostwriter some
credit by using the "with Ghostwriter's Name"
after the author's name, and some people choose
not to mention the ghostwriter at all. Some
ghostwriters do not want their name on the work.
It's up to you.
Use Reputable Places to Find Your Ghostwriter
There are many places today that you can find and
hire a ghostwriter. You can use Guru.com,
Freelancer.com, Shelancers.com,
AllCustomContent.com and more places than you
can imagine. You can also ask colleagues if they
know any ghostwriters, and do a simple Google
Search for ghostwriters to see if you can find
individual contractor's webpages.
Message boards like WAHM.com have a lot of
ghostwriters discussing their work there, as do
many mastermind groups like Solo Masterminds.com
on their private message boards. The important
thing is to get references and try them out on
something small first.
Get Samples and Recommendations
However you find your ghostwriter, it's important
to see samples of their work, and ensure that
they can provide at least a few testimonials or
recommendations before you hire them. You may
wonder how a ghostwriter can offer samples of
their work, but most ghostwriters also write for
themselves. They cannot reveal for whom they've
written because most of the time their work is
very confidential in nature, so sometimes getting
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recommendations can be tricky. But, they may be
able to give you the name of someone privately.
Be Willing to Pay a Fair Fee
It's also important not to expect the labor to be
too cheap because in this line of work, you
definitely get what you pay for. You can
certainly hire those who will work for one
dollar a page, but you won't get much traction
out of the work you get in return.
Hire someone with experience in your language,
who understands your culture, who has experience
writing intelligently within your niche topic and
who understands how to do research. Then, pay
them a fair wage for doing a good job. In most
cases you'll need to pay a down payment to get
the work started, and then pay a final payment
upon project completion.
Know in Advance What You Want
Before even thinking about hiring a ghostwriter
you need to know what type of content you want.
You may need to hire more than one type of
ghostwriter. Each ghostwriter will have their
own niche in which they excel. Some writers love
writing white papers, others prefer to write blog
posts, articles, and case studies. It just
depends and you'll need to know what you want
before you approach a ghostwriter for a proposal
on a project.
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Start a New Writer with Small Projects First
Test out a new writer with a couple of smaller
projects first to ensure that you like their
style of writing, their editing abilities as well
as their capacity to meet deadlines. After a
writer has successfully completed a few small
projects for you, then you can move on to larger
projects without as much worry that something
will go wrong. Remember that this is a business,
and only the ones willing to rise to the
challenge will make it.
Add Your Own Voice
Finally, no matter how well the ghostwriter
writes, you'll need to add in your own voice to
the work. You want it to sound like you, and no
ghostwriter will be perfect at capturing your
voice. They might even inadvertently say
something in the work that contradicts your
views if it wasn't discussed fully. Simply
correct those things, and add in your own voice
to the work as you read through the finished
product. If you plan to work with the ghostwriter
long term, be sure to share the finished work
with them so that they can get to know your style
and views better.
Hiring a ghostwriter can be a very good way to
ensure that you always have enough content
flowing through your website and on all your
social media accounts. It doesn't mean you have
to stop writing at all, but having the
additional content coming to you on a regular
basis will be a great help to getting the word
out about your business.
2. Use Private Label Rights Content Effectively
Another way to get more content for marketing
your business is to use something called Private
label rights (PLR) content. This is content that
you can
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use as your own for your business. Each place you
purchase content from has their own rules but in
general you can usually rewrite it, sell it, give
it away, and reconfigure it however you want and
put your own name on it as the author.
Buy Quality PLR
Be careful where you purchase PLR. Many online
stores are questionable and some of the items
aren't even actually PLR. Also some places have
rules that prohibit you from using them in the
manner you most need to, so be sure to read the
rules regardless of where you purchase from so
that you can make sure you can use it how you
want to before buying.
Once source where you can find well-written,
quality PLR is PLRContentShop.com. There are many
more trustworthy places in which you can
purchase PLR that you can use to help market
your business. NewsletterClips.com is another
source worth mentioning, as its a
copy-n-paste database of articles for your blogs
and newsletters.
Rewrite and Repurpose PLR
When you download your PLR, the ones that can be
re-written and altered will come in an editable
format like Word. First, read through everything
as is, and then, using your own keyword research
go through and change the writing to reflect the
words that you want to highlight and use.
Switch around the format of the work - If it's
a "How to" article, you can rewrite it to become
more informational and vice versa. Change the
subheadings, headings and the title to reflect
your niche and your keywords. Change the
introduction and conclusion to be relevant to
your story and your niche for your audience.
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Remember how people read content on the web -
People scan the content, so using a lot of
subheadings, bullet points, and numbers is a good
thing. It will help the reader get more out of
the content with the breaks on the eyes, and the
white space will help your readers focus on your
content.
Focus on only two to three keywords per page -
Don't use the same three keywords for your entire
website. You need to continually conduct keyword
research for content that will be live on any
website because you want to have hundreds of
keywords available to use. You want to use
low-competition keyword phrases and not just one
word. This means that people are searching for
that phrase, but there aren't many results
popping up for the searcher.
Get out the thesaurus - Using different words
that mean the same things is a great way to help
rewrite your PLR. Don't go crazy - use words your
audience will understand and that are natural
for you to use. However, the thesaurus can give
you new ideas and ways of putting things. It will
help you rewrite your PLR and make it your own.
Add in your own affiliate links - Whether it's
an eBook or a blog post, it's important to add in
your own affiliate links when you mention any
products or services. By monetizing your writing,
even writing like eBooks that you sell, you will
create another stream of income and further make
the content your own.
Change the titles - Always change the title,
subheadings, and headings in your PLR to words
that make more sense with your niche. Even if the
words used now are perfect, you need to change
them to avoid duplicate content issues.
If you're not comfortable with rewriting and
reworking your PLR, you can hire someone to do it
for you. You'll supply them with your keywords
and tell them
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about your audience, as well as provide affiliate
links you want to use to promote various products
and they'll do the work for you. However you
choose to do it, it's important not to use PLR as
it comes. Make it your own so that it will work
harder for you.
HOW TO COME UP WITH NEVER-ENDING CONTENT IDEAS
The first thing you have to do when trying to
create content ideas is to understand what the
purpose of the content you're creating is, what
your goal for each piece of content is, and why
you're creating it. If you don't know why you've
created a particular piece of content, you will
soon lose your way. Don't just put content up
for the sake of content. All your content needs
to have a purpose, a place, and a reason.
Plan Ahead
Aside from understanding why you are creating
content, it's important to plan ahead. If you can
plan for an entire year in advance, that's best,
but if you can at least plan a quarter in
advance that's something. The reason you want
to plan in advance is that you can look at your
year, and then just know what to do each day to
reach your goals.
By planning all the products you'll create, or
services you'll offer, and then a content plan to
market your products and or services through the
year, it will be easier to come up with the
right content because you'll have a "why" and a
direction. Just shooting in the dark without the
ability to see won't work when it comes to
content marketing. You need to have a plan.
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Create a Calendar
An editorial calendar and a publication calendar
is a "must have" if you want to do content
marketing effectively. A good calendar will list
not just what you're going to write, but when and
how you're going to produce it, too.
Perhaps you are going to have a series of
articles written to promote your new widget
during the month of May that goes on sale in
June. You'll need to know who is responsible for
creating them, and when and where they'll be
published as well as the topic of each one. Then
you need to follow your calendar which will be
one of the biggest actions that take your content
marketing to the next level.
Repurpose Content You Already Have
When you know more, you do better. You can
rewrite content that you already have and update
it so that it complies with whatever is true
today, plus you can change its format. For
example if you have an eBook, you can break it
down into many different blog posts, or an
eCourse, or a drip membership program.
Anytime you create any piece of content, consider
the many different ways you can use it. You can
make an entire podcast or YouTube video out of
one blog post, or even one customer comment can
become an entire blog post, a video and an idea
for an eBook or report.
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Read News about Your Industry
It's important to be widely read if you want to
become a thought leader in your industry. If you
don't read what your contemporaries are saying,
you might get left behind. Read important blogs
and news about your niche and you'll get many
ideas from what other people are talking about
and the news of the day.
Get Others to Contribute
Create a guest blogging program on your blog,
open up blog post comments, and invite
influencers to comment on your blog posts,
videos, podcasts and content on your website. If
you've written about someone, be sure to send
them the post so they have an opportunity to
comment.
By getting other people to help with contributing
to the content that you create - whether it's on
your blog, or on social media, you actually get
to do less work. You also never know when
something they write or say will spark a great
idea.
Approach the Same Idea from a New Perspective
If you're reading industry news, or a blogger
within your niche that you enjoy, try writing
about the same topic but approaching it from a
different perspective. One thing that no one
else has is your personality and your point of
view. You have a special viewpoint that can't be
duplicated by others. It might be the same
topic, and you might even be saying the same
thing, but you're saying it your way, which
automatically makes it unique.
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Combine Ideas
If you're creative with your content, it's likely
you'll get a lot more views. For instance, if you
can figure out how to combine your love of
painting with marketing, you might write an
article about the Fine Art of Marketing where you
compare and contrast how oil painting is like
marketing. How small brush strokes add up to the
overall picture, or something like that.
This can work for almost any topic including
child care, baking, and even building furniture.
You might write a piece about what taking care of
children taught you about marketing. Only your
imagination can stand in your way.
Forecast or Explain Trends
Your audience will enjoy your explanations of
current trends and forecasting of potential
trends within your niche or industry. This can be
a little more tricky and should be outside of
your planned editorial calendar. You might just
leave a space for one day a week or month to talk
about current or future trends, and that is
something you write on the spot depending on what
the news of the day is.
Keep It Simple
Many times the trouble with coming up with
content is the tendency to over think everything.
If you understand who your audience is, and your
niche, you should easily be able to come up with
content that is engaging, interesting, and
useful. If you're having issues, it's probably
because you're being too complicated. You don't
have to write like a college professor to create
content for your audience that gets results.
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Focus on the Minutia
Blog about the big picture, then blog about the
small picture. In other words, blog about the
same ideas again from a smaller perspective.
One problem with blog posts is that they often
cover far too much information. If you've written
a blog post with ten points, and ten subheadings,
see if you can take one of those subheadings and
write a more in-depth article or blog post about
that one part. Often you'll again be able to
create subheadings about that one point, and be
able to repeat this process in perpetuity.
Use Different Content Formats
Some of the content ideas mentioned in the
beginning of this report are a good start. You
should be able to create a blog post, and make it
into a longer report, then an eBook. Then you
should be able to take that and make it into
videos, or a membership eCourse, and more. Just
because some content started out in one format
doesn't mean it needs to stay there. It can
always be expanded, contracted, and changed.
Curate Other People's Content
If someone else has written content that is
already perfect, answers questions for your
niche, teaches information that you find
important, then why not curate it on your blog.
You simply write a small blurb about the
information, then link to it to read on the
owner's blog.
While it's true you'll be sending your readers
out of your blog, you can create a kind of
one-stop-shop for all things related to your
audience and your niche to
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the point they'll come to you first to see the
important information they need to know.
By using several of these ideas, repurposing
content, and combining types of content, you'll
never run out of things to inform your readers
about. You'll have a never-ending supply of
content by using these ideas. Once you have a
supply of content, then you have to take it one
step further and market the content that you
create.
HOW TO MARKET YOUR CONTENT TO GET THE MOST OUT
OF YOUR HARD WORK
The real key to all this content creation is to
create the content regularly and then to market
the content that you create.
If you don't get traffic, you won't create more
sales. There are three major ways to promote the
content to maximize traffic and sales search
engine optimization, social media marketing, and
email marketing. These three ways to promote your
content need to be part of your content marketing
strategy.
Every piece of content that you produce has a
self-perpetuating cycle. Some visitors will
arrive due to the keywords that you put into your
content, and others will arrive due to your
promotion on social media and your email list.
However they find your content, it's important to
ensure that you make promotion easy by placing
social media share buttons in a visible way,
making it easy to sign up for your list, and
actually asking your audience to share
your content.
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For example, you post the content on your blog,
website, or elsewhere. Then, you promote it to
your list, and your list members click through to
read your content.
Your readers promote it by clicking the share
buttons to share with their friends and followers
on social media. In addition, you promote your
content to your social media networks, and again
your readers click through, and promote it
for you by sharing with their friends. The cycle
is continuous.
Content promotion is as easy as three steps
1. Choose the right keywords to optimize each
piece of content 2. Build your list and promote
your content 3. Use social media networks to
promote your content
Choosing the Right Keywords
The trick to choosing the right keywords is to
choose "long tail" keywords. These are keyword
phrases instead of single word keywords. In
addition,
choose low-competition keywords. This means that
a lot of people are looking
for that keyword phrase, but there are not many
relevant search results showing up. You'll get
better results from your efforts by placing your
focus on these types of keyword phrases.
Using Your Email List to Promote Your Content
You don't have to have a large list to be
successful with email promotions. But, you do
need a targeted list of followers who want to
know about your
information.
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The way you build your list is to create useful,
engaging, and relevant content to attract readers
via search engines to read your content and sign
up for your email list. Then you use the list to
promote other content, thus creating a cycle that
is self-perpetuating.
Using Social Media to Promote Your Content
Social media is a very powerful tool in which you
can promote your content. But, you can also use
social media to find and follow relevant people
who will share your content to their friends and
followers. Each piece of content that you
produce, each item you want to promote, should
always be shared via all your social media
networks.
When you share on social media you can actually
tag people who you think will be interested. You
can be sure that at least that person will want
to share with their friends and followers.
All three of these content-promotion tactics lead
your readers right back to your website where
your content should be housed.
The only exception is when you write guest posts
and articles for other websites. In these cases
your bio at the bottom of the content should lead
your readers back to your website to read more
about the topic that attracted them to the
article or guest blog post. Once they're at your
website to read your content, they should be
asked to "like", "follow", "friend" and sign up
for your email list.
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TO SUM IT ALL UP
Content marketing is about creating awesome
content that you know your targeted audience
needs, will enjoy and that will inspire them to
act. In addition, it's about getting the content
into your audience's sight so that they can read
it and be inspired by it.
If you create content that really represents your
values and your business in an upstanding way,
then there is nothing wrong with promoting it in
every way that you can. In truth, you're doing
your audience a favor by not keeping it a secret.
If your content is lousy, you might want to keep
it a secret. Poorly created content - no matter
how much you promote it - will produce lousy
results. Well-written and produced content that
is not promoted will also produce lousy results.
But if you create targeted content in a variety
of forms, that you are proud of, and promote it
often and regularly, you will see results that
will truly take your business to the next level.
Content Creation Resources to Consider PLRContent
Shop.com Keep up-to-date with the latest
private label content releases. NewsletterClips.c
om Quality copy-n-paste content for your
newsletters and blogs.
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