Going international with website – The common pitfalls and challenges

1
Going international with website? The common
pitfalls and challenges
2
With an increase in the cross-border e-commerce,
merchants are taking the websites to the next
level by going international.
3
For a better market penetration, it is vital that
the website is according to the international
standards. So, what are the common pitfalls and
challenges while going international with the
websites?
4
Site Domains Brand You
Going international with same site domain might
be perilous. Instead, have either different site
domains for different countries or have different
subfolders for each country like www.abc.com/fr.
Both the approaches are adaptable provided the
country you are targeting is accepting the same.
5
Wrong Redirects Kill You
Change 302 temporary redirect links to 301
redirects. If you are planning to migrate your
site from .co.uk to an international domain
otherwise all your efforts related to the SEO
will go in vain.
6
Content is the king and it will always be!
Duplication of content is one of the major
pitfalls most international websites fall prey
to. Ensuring minimum duplication and unique
content for different sites is vital.
7
It will not only benefit in the SEO, but at the
same time help attract visitors from the
different countries. Having country specific
content is ideally rewarding both in terms of
conversion and SEO
8
A lot of GEO IPs Big no
9
Dont automatically redirect the sites based on
IPs always as that might confuse, both the search
engines and consumers. Take some advice from
Professionals
10
General Checkout Internationally?
How can you think about a general checkout page
when you are going international with your
websites? Customize your checkout experience.
11
Checkout is one of the most important thing and
it can provide a once in a life time experience
to customers. Having a general checkout shall not
attract customers across the globe. Some of the
countries use plastic money every day while some
others prefer a credit transaction or cash on
delivery payment option. Customers from some of
the countries purchase from the sites that offer
free shipping more often.
12
Apart from the above mentioned techniques, also
consider having a local Google page for each of
the sites or subfolders so that it provides a
local feel to the buyers.
13
These are some very common pitfalls which need to
be resolved or taken care of while en route
internationally.
If you yourself dont have an idea of how to go
about setting up international website, resort to
a professional SEO services provider company.