Tech Mahindra: An Indian Multinational Provider of IT Services - PowerPoint PPT Presentation

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Tech Mahindra: An Indian Multinational Provider of IT Services

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Tech Mahindra is one the leading information technology company began in 1986. Know more about Tech Mahindra and its vigorous growth expanding global footprint. – PowerPoint PPT presentation

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Title: Tech Mahindra: An Indian Multinational Provider of IT Services


1
Tech Mahindra An Indian Multinational Provider
of IT Services
2
Composed of Two Components
  • In a country which is largely dominated by the IT
    sector, the importance of the software industry
    is enormous. Growing at phenomenal rates, this
    sector is largely composed of two components
    business process outsourcing (BPO) and IT
    services.

3
An Indian multinational provider of Information
Technology
  • Many major metropolitan cities such as Hyderabad,
    Bangalore, Mumbai, Chennai, Delhi, Trivandrum and
    Kolkata contribute to this sectors exports. Part
    of the Mahindra Group conglomerate, Tech Mahindra
    Limited is an Indian multinational provider of
    information technology (IT), business support
    services (BPO) and networking technology
    solutions to the telecommunications industry.
  • Also one of the leading software firms in India,
    it had merged with Mahindra Satyam in 2013 thus
    making it the fifth largest IT company in the
    country (Tech Mahindra-Mahindra Satyam). The
    brand positioning of the company represents the
    new connected world.

4
Some of the main features of its brand
positioning
  • The company has moved from globalisation to
    localisation, where the emergence of social
    media, internet, mobility and networking, have
    erased all the barriers that make us a virtual
    colony
  • The entire universe has literally converged
    into a small mobile screen (smart phones), where
    people are connected 24/7. Here they constantly
    read share their views, ideas and experiences.
    This has led to an evolution of a world full of
    possibilities where customers are co-innovating
    and the market is driven by networking platforms

5
Thank You
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