Blekko Provides Comprehensive Protection from Spam - PowerPoint PPT Presentation

About This Presentation
Title:

Blekko Provides Comprehensive Protection from Spam

Description:

In this age of internet where things are increasingly moving online, search engines have become an integral part of our lives. Well-known search engines like Google and Bing source content from the World Wide Web using complex algorithm equations, which can be easily manipulated once the webmasters and SEO technicians get a hang of it. – PowerPoint PPT presentation

Number of Views:124
Slides: 11
Provided by: macklin050
Tags: blekko

less

Transcript and Presenter's Notes

Title: Blekko Provides Comprehensive Protection from Spam


1
Blekko Provides Comprehensive Protection from Spam
2
  • In this age of internet where things are
    increasingly moving online, search engines have
    become an integral part of our lives.
  • Well-known search engines like Google and Bing
    source content from the World Wide Web using
    complex algorithm equations, which can be easily
    manipulated once the webmasters and SEO
    technicians get a hang of it.
  • The end result is that you get a lot of results
    in a very short period of time. The potential
    downside is that you often have to forego quality
    in search of quantity.
  • Blekko is a new-age consumer facing search engine
    that makes a judicious mix of human experience
    along with complex algorithms to deliver spam
    free and relevant results from the best sites.

3
  • Spam is a menace that continues to grow at a much
    faster rate, despite the best efforts of the
    internet service providers and other concerned
    authorities.
  • In the following section, we shall look in detail
    as to what are Spam and Black Hat SEO techniques.
    We shall also see the harm they can cause and how
    a judicious selection of internet search engine
    can save us from their menace.

4
What is spam?
  • Spam is more often than not sent by computers
    that are infected with harmful viruses. Spammers
    and virus makers are combining their efforts to
    send virus to users' computers too.
  • The end result is the formation of chain of
    computers sending millions of spam e-mails
    worldwide. These malicious programs ensure that
    the address looks like it is coming from a
    genuine source enticing the recipient to open and
    check the messages it contains.

5
Spam and phishing
  • This is a new and potentially one of the more
    dangerous forms of internet fraud. Spammers will
    send you mail that will seem to be coming from a
    legitimate source such as your bank.
  • You will be made to feel as if your sensitive
    financial data is on the verge of being
    compromised and you are requested to send all
    your credit card details and other personal
    information, so that the security breach can be
    plugged.
  • People usually panic after receiving such mails
    and instantly give all the information that was
    requested before verifying the authenticity of
    the sender.

6
How can you protect yourself against spam?
  • Blekko, since its very inception, has declared an
    all-out war on spam and spammers. You need to
    switch instantly to this new-age search engine,
    if you wish to safeguard yourself against
    different types of spam and fraud on the net.
  • This search engine makes use of human expertise
    along with complex algorithm to deliver results
    for you. It never hesitates in blocking the
    website from its result page, if there is even
    the slightest of doubt that the website may
    contain harmful or irrelevant information.

7
Black Hat SEO
  • The higher traffic a website generates, the more
    relevance and prestige it acquires. Therefore,
    web owners and web developers try their utmost to
    ensure that their websites secure higher SERPs.
  • A search engine results page (SERP) is the web
    page, which the search engine returns in response
    to users queries.
  • There is no harm in putting genuine efforts to
    drive your website techniques. The problem arises
    when you start resorting to unscrupulous methods
    and techniques to boost your webpage ranking.

8
  • One of the more popular methods of forcing a
    search engine to give a higher ranking to a
    website when it does not deserve the honor is
    called a Black Hat SEO technique.
  • It refers to the unethical practice indulged in
    by webmasters to trick the search engine to give
    a higher SERP ranking to their Webpages.
  • Page stuffing, keyword stuffing, and link farming
    are some of the common Black Hat SEO practices
    that thwart a quality and relevant search engine
    experience of a user.
  • Blekko provides comprehensive protection from
    such unscrupulous and ethical tactics and
    practices. It has complex algorithms and other
    methods in places that ensure that the user will
    only get what they are looking for.

9
Conclusion
  • Spam is a scourge that has the potential of
    causing maximum damage with very little effort
    and resources. Users are subjected to a variety
    of forgeries and frauds, not to mention the
    spread of malicious software and viruses.
  • It is, therefore, imperative that you use a
    search engine like Blekko that has made a name
    for itself in a very short period of time by
    providing spam free results. You can get the most
    relevant results from the best sites by using
    this new age search engine.

10
Thank you
  • Blekko
  • http//blekko.com/
  • 130 Shoreline Drive, Suite 200
  • Redwood City, CA 94065
Write a Comment
User Comments (0)
About PowerShow.com