15 Off-Page SEO Techniques to Improve your Presence

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15 Essential Off-Page  Search Engine
Optimization(SEO) Strategies
Are you afraid of lagging behind in SEO race?
Well need not to worry, just discover the
significant and appropriate off page strategies
to improve your reputation. Implement those off
page strategies and come up with a benchmark for
others. As for now, lets find the effective
strategies you need to follow to compete in the
SEO race are as follows
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1. Online Reputation Management

First of all, you need to build an online
reputation among the most popular social
networking sites, so just create your own account
on these sites like LinkedIn, Facebook, Twitter,
etc. Right from these sites start promoting your
brand with new friends and create a good status
and reputation online. Active participation on
web will be good for online reputation management.
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2. Search Engine Submission
To get lots of traffic on your website through
articles and blogs, professionals need to submit
their write ups in most popular search engines.
The popular search engines are Google, MSN,
Yahoo, Alexa, Bing, Altavista, Alltheweb, Excite
and Lycos at free of cost. The professionals need
to make sure that search engine submission should
be done properly, otherwise it wont be
beneficial for the organization.
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3. Directory Submission
Directory Submission is not dead yet and playing
a crucial role in SEO. For better SEO, it is
necessary to find out effective and credible
directories. The quality directories will be the
best way to obtain good traffic on the website.
It is true that they provide results a little bit
late, but it is worth doing it. Some of the
directories even offer paid listing to the
professionals, but it is not good, so dont go
for it.
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4. Blogging
Blogging is one of the best ways through which
professionals can convey about their companys
product and service. Blogging attracts readers
and customers to visit your site and get connect
with your brand. The interactive and informative
content will be good for readers, so write some
unique content related to your service and let
people know how effective and useful it is for
them. The blog should be precise and creditable.
It helps the brand to get numbers of visitors on
site.
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5. Forum Postings
Posting
Create forum and start sharing or discussing
topics with your friends. Make sure to work on
Do-follow forums as no-follow forums dont work
efficiently. The forum posting will be helpful in
creating trust over the brand and clear all
doubts related to the service your company is
offering. The forum discussion creates more
awareness among friends and other visitors too,
which is beneficial for the site.
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6. Social Bookmarking
Social Bookmarking is one of the best ways to
promote the website as it helps the user to
enable users to add, edit, comment and share
bookmarks of web documents. When content is
updated on a website on a frequent basis, then it
is good in Googles eye. Google likes these types
of websites. Some of the popular bookmarking
sites are Delicious, Digg, StumbleUpon, etc.
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7. Link Exchange
People can exchange links with similar service
providing websites as it can enhance link
popularity which is the most important factor
Googles Page Rank Algorithm. It is a process in
which the alliance of websites work as a web ring
and exchanges web links in a ring. The webmasters
register their website with an organization which
is in centre and it exchanges and run the
process. In return gets a HTML code which is
inserted into the web pages.
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Cross-Linking
8. Cross-Linking
To increase page rank, the cross linking
procedure is known as the best way. Here the
professionals links two site through their links
inserting in internal pages, by which people can
enhance the internal pages ranking. The internal
pages of the website will become popular. Cross
linking should be done as per the Googles
algorithm otherwise it is waste for professionals.
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9.Business Reviews
Business Reviews are another essential parameter
for Google to judge how the website is helping
and benefitting its customers. Each review,
whether good or bad brings huge difference in
sites ranking. As a result, it is important to
work efficiently so that you can get good reviews
in return. You can suggest people to write
reviews on popular websites, including Kaboodle,
Shvoong, RateitAll, Stylefeeder, etc.
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10. Photo Sharing
Promote the pictures of products by sharing it in
public. Sharing pictures with friends will be
helpful in promoting the brand and product. Let
your friends like, connect and share it more and
more as it is helpful in promoting the website.
It is even helpful in driving traffic from all
across the world. People can find photo sharing
websites for them, which include Picasa, Picli,
Flickr, Bucket, etc.
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11. Video Promotions
As like photo sharing, video promotion is also
necessary for the website as it helps the viewers
to understand companys motive and service just
in a minute. As we all know a picture speaks more
than thousand words likewise video also do the
same task and let people understand what a
company is all about and how it is beneficial for
customers. It certainly drives more traffic to
the website rather than article and blog
submission practice.
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12. Local Listings Yellow Pages
Instead of pushing the website to fight in huge
competition, make sure to first compete in local
regions. Once you become popular in your own
region work harder to get set go to another level
of competition i.e. worldwide. To target the
local region, submit your website on Yellow
Pages, Superpages, Google Local, Maps, Yahoo
Local, Hotfrog, etc. It will help the company to
get right direction to work efficiently.
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13. Social Shopping Network
Social Shopping Network is the best way to
promote your website if it is an e-commerce site.
One just needs to submit the products on varied
popular online shopping sites to get god results.
There are numbers of online shopping site
available that can make your products popular
among large masses. Some of the popular social
shopping networks are Google Product Search, MSN
Online Shopping, Yahoo Online Shopping, Style
Feeder, Kaboodle, Buzz Shout, etc.
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14. Article, Blog and Press Release Submission
Submit your article, blog and press release to
get effective links from the popular websites. It
is necessary to post each of these things on
popular sites as those sites have beneficial
links which is quite essential for website. It
not only brings good links to the site, but it
even generates traffic on the site. The
professionals will certainly find huge difference
in their SEO ranking and results.
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15. CSS, W3C RSS Directories Submission
Submission of website on CSS, RSS AND W3C website
directories will be helpful to drive traffic on
website in an easy way. Each of these directories
will go through the entire website and bring
user-friendly and SEO friendly changes that are
needed to be changed. It will be certainly
helpful for the businessmen to make their website
effective from all dimensions of Googles eye.
So, dont forget to get it done.
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CanCurve Solutions
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