Retail Counters - The Best Way to Analyze the Growth of Your Business - PowerPoint PPT Presentation

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Retail Counters - The Best Way to Analyze the Growth of Your Business

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The only permanent factor in life is change. This adage has a corresponding impact in the world of retail too. Shopping trends keep changing frequently. This makes it imperative for business owners to innovate in a bid to stay ahead of the competition. Visit Prodco International Inc. to find out more about the changing shopping trends. Devise systematic strategies to counter them. Observe the difference in your sales and profitability. Brought to you by – PowerPoint PPT presentation

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Title: Retail Counters - The Best Way to Analyze the Growth of Your Business


1
Retail Counters The Best Way to Analyze the
Growth of Your Business
  • .

2
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  • The only permanent factor in life is change.
    This adage has a corresponding impact in the
    world of retail too. Shopping trends keep
    changing frequently. This makes it imperative for
    business owners to innovate in a bid to stay
    ahead of the competition. Visit Prodco
    International Inc. to find out more about the
    changing shopping trends. Devise systematic
    strategies to counter them. Observe the
    difference in your sales and profitability.

3
.
  • Shopping is among the most important
    contemporary social activities currently. People
    frequently visit shopping centers and sprawling
    malls to indulge themselves. Shoppers love new
    and novel experiences. In fact, shoppers enjoy
    unconventional and unique marketing approaches.
    Business owners using these methods, find it
    easier to grab the attention of shoppers. It can
    be difficult to gauge the manner in which
    shoppers behave because of the high
    unpredictability quotient. Of late, the behavior
    of shoppers continues to change even more
    rapidly. This makes it even harder for business
    owners to get a grip on their target audience.

4
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  • In these circumstances, retail traffic
    intelligence can be a shot in the arm for retail
    business owners. A high-quality traffic
    intelligence system such as the one offered by
    Prodco International Inc. can help business
    owners to
  • Evaluate the profile and characteristics of
    shoppers
  • Gain an understanding about the demography of the
    shoppers
  • Obtain insights into hitherto unpredictable
    consumer behavior

5
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  • Armed with these insights, business owners
    of retail stores can effectively target the
    shoppers at their stores. Thus, they can use
    enticing promotions, which can strike a resonant
    chord with their target audience. If a business
    owner can therefore, devise marketing promotions
    based on the pre-emptive behavior of shoppers,
    shoppers will find it hard to remain unaffected.
  • Although they might not be aware of it,
    shoppers remain under constant surveillance from
    the time they walk into stores. Business owners
    monitor their footsteps, choices, areas of
    interest in the store and reactions to discounts
    very closely. This is primarily because it is
    crucial to keep a keen eye on the traffic in the
    store for maximizing business and sales
    opportunities. The best retail traffic counter
    provides details of total traffic in the store in
    traffic reports. These reports could be in either
    graphic or tabular form, thereby enhancing their
    level of customization.

6
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  • People counters in retail businesses help
    business owners gain valuable insights about
    customer behavior and location performance.
    Business owners can use the data generated to
    enhance their sales and profits through
    appropriate planning and implementation of
    appropriate strategies. Therefore, if business
    owners install retail people counters, these
    devices can help count the number of people
    visiting the store or mall accurately. This can
    help business owners ensure that their retail
    stores perform at optimal levels day after day.
    To express it simply, these devices are
    electronic systems that utilize readers mounted
    at entrances for counting the number of people
    walking into a specific facility or shopping
    zone.

7
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  • One of the key performance indicators of a
    retail store is its performance levels. Retail
    counters help business owners calculate the
    percentage of store visitors that end up
    purchasing something. Furthermore, business
    owners use retail traffic counters to measure the
    traffic count of people entering or leaving a
    place, as mentioned above. These counters use a
    wide variety of technology to accomplish this.
    The main kinds of technology used by people
    counters are
  • Synthetic intelligence
  • Computer vision that uses CCTV cameras or,
  • Thermal imaging

8
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  • People counting devices are an innovative
    means to generate information for conducting
    statistical analyses. These devices can count the
    number of people who enter and exit a store.
    However, they also serve a number of other
    purposes. These include
  • Intelligence gathering in supermarkets and malls
    and,
  • Traffic data analysis
  • People counters at malls provide greater accuracy
    when it comes to maintaining a count of the
    percentage of people who visit a store
  • Casually, without making any purchases
  • Casually, but end up making a purchase or two
  • Aiming to purchase certain products for sure

9
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  • Analysis of the data generated by these
    counters can be very important to analyze a
    stores performance. Several business owners will
    primarily examine their account sales details.
    However, this device provides accurate data that
    can yield dividends in
  • Analyzing Sales Patterns
  • Improving Sales
  • Ascertaining the levels of under or over-staffing
    in stores
  • Understanding the peak hours of the store,
    thereby enabling business owners to provide
    maximum staffing at the time

10
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  • An additional benefit includes providing
    information about the number of people inside a
    mall at any given time. In times of emergencies,
    this information can be very useful.
  • __________________________________________________
    _______

11
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  • Visit Prodco International Inc. to boost
    your profits and sales. We provide expert
    opinions on various retail issues. We also help
    you understand how our people counters can be
    beneficial for your business. Our counters
    guarantee a full suite of business intelligence
    reports that enable business owners to make
    strategic decisions as intelligently as our
    counters do.

12
Prodco Limited
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