People Counting System in United Kingdom - PowerPoint PPT Presentation

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People Counting System in United Kingdom

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Title: People Counting System in United Kingdom


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Prodcotech
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Prodcotech
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Prodcotech
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Prodcotech
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Prodcotech
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Prodcotech
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  • Shopping is among the most important contemporary
    social activities currently. People frequently
    visit shopping centers and sprawling malls to
    indulge themselves. Shoppers love new and novel
    experiences. In fact, shoppers enjoy
    unconventional and unique marketing approaches.
    Business owners using these methods, find it
    easier to grab the attention of shoppers. It can
    be difficult to gauge the manner in which
    shoppers behave because of the high
    unpredictability quotient. Of late, the behavior
    of shoppers continues to change even more
    rapidly. This makes it even harder for business
    owners to get a grip on their target audience.

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  • In these circumstances, retail traffic
    intelligence can be a shot in the arm for retail
    business owners. A high-quality traffic
    intelligence system such as the one offered by
    Prodco International Inc. can help business
    owners to
  • Evaluate the profile and characteristics of
    shoppers
  • Gain an understanding about the demography of the
    shoppers
  • Obtain insights into hitherto unpredictable
    consumer behavior
  • Armed with these insights, business owners of
    retail stores can effectively target the shoppers
    at their stores. Thus, they can use enticing
    promotions, which can strike a resonant chord
    with their target audience. If a business owner
    can therefore, devise marketing promotions based
    on the pre-emptive behavior of shoppers, shoppers
    will find it hard to remain unaffected.
  • Although they might not be aware of it, shoppers
    remain under constant surveillance from the time
    they walk into stores. Business owners monitor
    their footsteps, choices, areas of interest in
    the store and reactions to discounts very
    closely. This is primarily because it is crucial
    to keep a keen eye on the traffic in the store
    for maximizing business and sales opportunities.
    The best retail traffic counter provides details
    of total traffic in the store in traffic reports.
    These reports could be in either graphic or
    tabular form, thereby enhancing their level of
    customization.

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  • People counters in retail businesses help
    business owners gain valuable insights about
    customer behavior and location performance.
    Business owners can use the data generated to
    enhance their sales and profits through
    appropriate planning and implementation of
    appropriate strategies. Therefore, if business
    owners install retail people counters, these
    devices can help count the number of people
    visiting the store or mall accurately. This can
    help business owners ensure that their retail
    stores perform at optimal levels day after day.
    To express it simply, these devices are
    electronic systems that utilize readers mounted
    at entrances for counting the number of people
    walking into a specific facility or shopping zone.

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  • One of the key performance indicators of a retail
    store is its performance levels. Retail counters
    help business owners calculate the percentage of
    store visitors that end up purchasing something.
    Furthermore, business owners use retail traffic
    counters to measure the traffic count of people
    entering or leaving a place, as mentioned above.
    These counters use a wide variety of technology
    to accomplish this. The main kinds of technology
    used by people counters are
  • Synthetic intelligence
  • Computer vision that uses CCTV cameras or,
  • Thermal imaging

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  • People counting devices are an innovative means
    to generate information for conducting
    statistical analyses. These devices can count the
    number of people who enter and exit a store.
    However, they also serve a number of other
    purposes. These include
  • Intelligence gathering in supermarkets and malls
    and,
  • Traffic data analysis

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  • People counters at malls provide greater accuracy
    when it comes to maintaining a count of the
    percentage of people who visit a store
  • Casually, without making any purchases
  • Casually, but end up making a purchase or two
  • Aiming to purchase certain products for sure

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  • Analysis of the data generated by these counters
    can be very important to analyze a stores
    performance. Several business owners will
    primarily examine their account sales details.
    However, this device provides accurate data that
    can yield dividends in
  • Analyzing Sales Patterns
  • Improving Sales
  • Ascertaining the levels of under or over-staffing
    in stores
  • Understanding the peak hours of the store,
    thereby enabling business owners to provide
    maximum staffing at the time

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  • The only permanent factor in life is change. This
    adage has a corresponding impact in the world of
    retail too. Shopping trends keep changing
    frequently. This makes it imperative for business
    owners to innovate in a bid to stay ahead of the
    competition. Visit Prodco International Inc. to
    find out more about the changing shopping trends.
    Devise systematic strategies to counter them.
    Observe the difference in your sales and
    profitability.

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Contact Us
  • Prodco International Inc.9408 Boul. du
    GolfMontreal, QuebecCanada H1J 3A1
  • Phone 1 888 577 6326
  • Telephone 1 514 324 9796
  • Fax 1 514 324 1214
  • E-Mail info_at_prodcotech.com
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