Growth of Consumer Electronics Market in South Africa by 2014

1
South Africa Consumer Electronics Report Q2 2014
BMI View There is further moderation to our
growth outlook for South Africa's consumer
electronics market this quarter on the back of
continued macroeconomic headwinds. The rand's
continued depreciation is expected to have a
significant impact on consumer spending,
especially on imported products, in the short to
medium term. Changing usage patterns reflected by
rising demand for smartphones and tablets
iscannibalising demand for other consumer
electronics products, including PCs and digital
cameras.Furthermore, the increasing sales volume
of smartphones is expected to have a limited
impact on themarket owing to the decline in the
average unit price of devices following the
arrival of low-cost brands.
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2
South Africa Consumer Electronics Report Q2 2014
Headline Expenditure Projections PC Sales US3bn
in 2013 to US2.6bn in 2014. Forecast in US
dollar terms downgraded to reflect theimpact of
currency weakness and decline in demand for
PCs.AV sales US1.5bn in 2013 to US1.7bn in
2014. Forecast in US dollar terms unchanged, with
digitalTV sets and set-top boxes expected to
drive growth in 2014.Handset sales US1.6bn in
2013 to US1.8bn in 2014. Forecast in US dollar
terms unchanged, withsmartphones the main
revenue growth driver.
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South Africa Consumer Electronics Report Q2 2014
Table Of ContentsBMI Industry View 7SWOT
9Consumer Electronics SWOT 9Political
11Economic 12Business Environment 13Industry
Forecast 14Table Consumer Electronics Overview
14Macroeconomic Forecasts 19Economic Analysis
19Table Real GDP Growth, chg q-o-q, SAAR 19
Table South Africa - Economic Activity
24Industry Risk Reward Ratings 25Risk/Reward
Ratings 25 Table MEA CE RRR - Q2 2014 27
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South Africa Consumer Electronics Report Q2 2014
Regulatory Development 43Table Regulatory
Authority 43Competitive Landscape
44International Companies 44Table Samsung
44Table Pinnacle Africa 45Table Tarsus
46Company Profile 47Mustek 47Sahara Computers
51Demographic Forecast 54Table South Africa's
Population By Age Group, 1990-2020 ('000)
55Table South Africa's Population By Age Group,
1990-2020 ( of total) 56Table South Africa's
Key Population Ratios, 1990-2020 57Table South
Africa's Rural And Urban Population, 1990-2020
57Methodology 58Industry Forecast Methodology
58
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South Africa Consumer Electronics Report Q2 2014
List Of TablesTable Consumer Electronics
OverviewTable Real GDP Growth, chg q-o-q,
SAARTable South Africa - Economic
ActivityTable MEA CE RRR - Q2 2014Table South
Africa PC Market Growth, 2011 - 2018Table South
Africa AV Devices Market Growth, 2011-2018Table
Mobile Handset Market Growth, 2011-2018Table
Regulatory AuthorityTable SamsungTable
Pinnacle AfricaTable TarsusTable South
Africa's Population By Age Group, 1990-2020
('000)
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