The Premium Beer Market 2013 | Market Research Report

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Report The Premium Beer Market 2013
Report Insights

• The simple use of the word premium on a label or
  in a brand name does not in itself confer premium
  attributes on a product
• The concept of premium is subjective in the mind
  of the consumer
• Premium beers have consistently outperformed the
  overall market.
• On a global scale Premium beers are growing at
  3.6 (5 year CAGR), compared to the overall
  market growth of 1.8
• Premium beer drinkers are the least affected by
  factors such as reduction on spending power
• Consumers seek better value for money and are
  prepared to spend a little extra for what they
  perceive as a superior product

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Report The Premium Beer Market 2013
Report Insights (Continued)

• Faced with slowing growth rates in mature
  markets, the imperative for all major
  international brewing groups is to increase
  margins through premiumisation of their
  portfolios
• Premium brands make up a significant proportion
  of most brewers volumes
• However their strategies vary considerably

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Report The Premium Beer Market 2013
Report Coverage

• Dynamics and structure of premium beer category
  worldwide
• Data includes volumes from 2008 to 2012 plus
  provisional data for 2013
• Unique price segmentation methodology to define
  premium beers, focusing on the Premium
  International Lager Segment (PILS)
• Data and analysis of the performance of both
  domestic and international premium brands
• Profiling of premiumisation strategies of the
  five leading global brewing groups

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Report The Premium Beer Market 2013
Table of Contents

• Executive Summary 
• Company Survey 
• Leading Brewers Premium Beer Strategies 
• Methodology and Product Definitions

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Report The Premium Beer Market 2013
Report Details

• Publish date 22nd Oct, 2013
• Number of slides 176
• Geographic coverage Global
• Available format PDF, CD, Hardcopy
• Price for Single User License USD 5,265
• Price for Site License USD 5,265
• Price for Global User License USD 5,265
• Delivery Time Within 1 business day
• Payment Modes Credit/Debit Card, RTGS/Wire
  Transfer, Google Wallet, PayPal

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