Digital Marketing in India

1
Paradigm shift
Study of changing trends in Digital Marketing
in India
By 2020 India to be a E-commerce market worth
billions
2
By 2020 around 500 Million Indian consumers will
buy online
3
Of the total population in India, around 1/5th
are internet users, while 1/10th are mobile
internet users.
4
There are over 900 million mobile phone
connections in India with over 200 million
mobile users
5
In 2013, there was a 30 growth in internet users
in India as compared to 23 in 2012.
6
By 2015, Indian rural market will be 2x bigger
than Indias urban market of today
7
Over 21 million Indian users use social media and
online mediums to find life partners
8
An online study  showed that there was 48
increase in users of E-commerce website. People
prefer to buy apparels online to save time, money
and efforts.
9
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