Title: Executive Web Club gears up for Underground X 2014
1(No Transcript)
2Who is Executive Web Club?
- Globally Local from Nanaimo, BC to Mumbai, India
- Search Engine Optimization
www.ExecutiveWebClub.com
3IF CONTENT IS KING,
.. IS THE QUEEN!
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4Keyword Stuffing ROCKSis what they said
- Stuff Keywords in Content
- Stuff Keywords in Title tags
- Stuff Keywords in description tags
- Stuff Keywords everywhere
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5www.ExecutiveWebClub.com
Source Google Algorithms, by Ivan Strouchliak
6Latent Semantic Indexing
- Latent Semantic Indexing (LSI) maps out the
relationships between words to decipher the
meaning of the text. - Used as part of their Search Analysis by Google
other search engines.
(Source shopwthemes.com)
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7How does LSI help?
- Users get unique and original content that is
relevant to their search query. - Improves Quality score of your pages
- The 2 combined benefits your users thereby
leading to MORE Conversions on your website
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8Global Powerhouses making optimum use of LSI
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9Social Media as your SEO Engine using LSI
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10Social Links get REAL traffic
- 95 (or more) of links from link building
activities like Directories, Social Bookmarks,
Article submission, Classifieds etc. never bring
a single new visitor to your website. - Get 30 more conversions on link building with LSI
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11MULTIPLY Online Presence
- Traditional link building is like creating signs
in places where nobody is looking. - Effective and Efficient link building is like
creating signs in the midst of where people are
looking to point them in your direction!
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12Business Benefits from Relationship Development
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13BUILD Business Networks with Social Media
- Reached out with a post (Facebook)
- Got a Friend request in 72 hours
- Signed off business deals over thousands of
Dollars almost instantly.
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14INCREASE Margins of Returns
- If you spend 1 on targeted Facebook ads you get
1 result. - If you spend 2 on targeted Facebook ads you get
3 results.
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15START Blogging NOW!
- Companies that blog often get as much as 55 more
web traffic - 70 more leads are generated through company
blogs. - 30 company blogs reach out to communities they
are serving
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16The UNDISPUTABLE King of Satellite Socializing
- 49 of all social media users chose Facebook as
the most important social platform most popular
by a large margin - 16 chose LinkedIn
- 14 chose Blogging
- 12 chose Twitter
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17Social Media is MORE than just a Broadcast
Platform
- Initiate conversation
- Listen more
- Make observations
- Identify opportunities
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18IF CONTENT IS KING,
L S I IS QUEEN!
l
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19Bibliography
- How Latent Semantic Indexing Can Improve On page
SEO by Kimberley Law - Semantic Web and Link Building without Links The
Future for SEO by Simon Penson - Latent semantic Indexing - Does this help
rankings/relevance by Bond13 - Google Algorithms by Ivan Strouchaliak
- Can humans do without Latent Semantic
Indexing (LSI) by Kyle Sanders - Using Semantic Language to rank, how much stock
do you put into this by by Thomas Ballantyne - Tips for Building Long-Term Client Relationships
- Conceptualizing Business-to-Business Relationship
Value by Sergio Biggerman
- tealtownzone.com
- moz.com
- seobook.com
- bruceclay.com
- threadwatch.org
- completewebresources.com
- warriorforum.com
- forbes.com
- researchgate.net
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20Get 1499 SEO Jumpstart Package for FREE today!
- How? Visit www.facebook.com/ExecutiveWebClub
- and Sign Up to WIN!
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